Japanese beauty giant Shiseido has hit the ground running this new year with the news that they have acquired the shares of their current Swiss distributor. The Geneva based distributor was handling all imports and sales of the Shiseido Group products in Switzerland. Shiseido has been present in the Swiss market since 1990. Also this month, Shiseido will begin operations of wholly owned subsidiary Shiseido Cosmetics Vietnam Co. Ltd.
2009 saw Shiseido enter Africa in May, Morocco and Laos in August. Shiseido Hellas SA in Greece was formed in October and in December, they entered Azerbaijan.
Source: WWD Beauty.