Modern society is highly technology driven; there is almost no area of our lives in which we don’t encounter some sort of digital medium. Therefore it comes as no surprise that design, be it an application or hardware, is also highly technology driven. One of the greatest advancements in oral care in recent times has been the electric toothbrush.

“Good design is as little design as possible” – Dieter Rams, Designer

Knowing how us gents like to extract every last millilitre of a product before we throw it away and re-purchase, the clever design (pictured) may be viewed as equally important in the lives of some men. All good design has purpose, no matter how simple.