Bloggers are continually growing in stature, and the Social Primer x Brooks Brothers bow tie collection is a sign of just how far bloggers have come. It’s fair to say that the collaboration has produced exemplary results; the collection designed by founder K. Cooper Ray consists of 16 reversible tie styles. The bow ties are ingeniously designed so that they can be worn with different patterns each side, or if you’d rater keep it simple with the same pattern on both sides.


The inventive yet traditional patterns have been taken from Brooks Brother’s Collection of classic bow tie patterns, and made in their New York factory using Pure silk woven in England.


The great news is that they ship internationally, and for those of you in the US, the ties will set you back $59.50.  Rumour has it that there is already a second collection underway to arrive instore for the Autumn/Winter 2010 season.


I know what you’re thinking Gents; don’t worry we’re one step ahead of you – Ape to Gentleman collaborations are in the pipelines, watch this space…

Brooks Brothers via Hypebeast