To launch its first ever global UEFA Champions League Trophy Tour, Dutch beer brand, Heineken [1. Post Sponsored by Heineken] has set up an imaginative hoax to find out exactly what football fans would do if they got closer to the Trophy than they’d ever imagined. Heineken’s ‘victims’ believed they were checking in as normal to the hotel but when they entered their room they were met by an unexpected guest – the real UEFA Champions League Trophy – and hidden cameras captured their reactions for the entire world to see.


Accompanying the UEFA Champions League Trophy Tour this year will be two Heineken legendary ambassadors – former Manchester United goalkeeper Edwin van der Sar who will be with the Trophy in Mexico and former Dutch legend Ruud Gullit who will be travelling with the Trophy in Kenya and Shanghai.


Well-known UEFA ambassadors will also join the tour, including two-time UEFA Champions League winner, Christian Karembeu in Mexico, Chelsea legend Celestine Babayaro in Kenya and Dutch footballing hero Ronald de Boer in China.

This year’s UEFA Champions League Trophy Tour launch brings football fans around the world closer to action enabling them to interact with Heineken and the tournament.