Morgans Hotel Group is hosting The Vinyl Factory for a retail residency in the Front Room of it’s London property, St Martins Lane. You may already have been aware of this partnership, but I wanted to share with you some recent photos from the gallery. The UK-based Vinyl Factory has been producing art, music and limited edition collectibles since 2008, and will hold this pop-up concept store in the Front Room until May 29, 2011.
During this retail residency there will be a series of new edition launches, changing exhibitions and a carefully curated selection of music releases with an emphasis on visual creativity, for vinyl-lovers to browse through and buy. The Vinyl Factory has never before displayed and sold their impressive back catalogue – which includes editions by Jamie Hewlett and Damon Albarn, Massive Attack, Pet Shop Boys, Grace Jones, Hot Chip, Mumford & Sons, David Lynch and more – in a physical space.
During this exhibition, additions to The Vinyl Factory portfolio will include:
- Limited edition box set of music from The Most Incredible Thing, the forthcoming Sadler’s Wells ballet scored by The Pet Shop Boys, in collaboration with the choreographer and director Javier de Frutos.
- Limited edition of Duran Duran’s latest album All You Need is Now, with artwork by the acclaimed British artist Clunie Reid, in collaboration with Pop magazine art director Rory McCartney.
- Exclusive release of the new album from German DJ Tenskanke featuring artwork by acclaimed Dutch designers Droog.
The Front Room at St Martins Lane is located at 45 St. Martins Lane in London and is open 11am-7pm Tuesday through Saturday; 12-7pm on Sunday.
About The Vinyl Factory
The Vinyl Factory is an independent British company that aims to bring together art and music by creating ultra-premium handmade vinyl box sets in strictly limited quantities. All their vinyl is created using the classic EMI 1400 Press at the original EMI vinyl pressing plant, now owned by the Vinyl Factory, at Hayes, Middlesex. This century-old landmark in British manufacturing now presses over 50% of the UK’s vinyl. Other limited art and vinyl produced by The Vinyl Factory include editions for Air, Michael Nyman, Bryan Ferry, Primal Scream, The XX, with more collaborations to be announced in 2011.