Gucci Guilty Absolute

A fragrance with a focus on leather as the hero ingredient, included as an homage to the signature Gucci material.
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Gallery: Gucci Cruise 2012

As the temperature begins to plummet, we thought we’d warm up your appetite with a glimpse of next Spring’s sartorial trends. The Gallery today features looks from the Gucci Cruise…
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Gucci Guilty Pour Homme: Director’s Cut

Building up to the launch of their latest men’s fragrance Guilty Pour Homme, Gucci have released the directors cut of their comic book-esque campaign by Frank Miller starring Chris Evans…
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Gucci Guilty Pour Homme

Men’s fragrance launches in 2011 thus far have been a timid affair, however it turns out that it was just the calm before the storm.  In what is set to…
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CEW Men’s Grooming Award Winners 2010

CEW UK have recently announced their Men’s Grooming Award Winners for 2010. The results were as follows: Best New Mass Men’s Grooming Product – A’kin pureMAN Calming After Shave Balm An alcohol…
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GQ’s 2010 Grooming Awards

Today Ape to Gentleman cast their eyes over the GQ’s Grooming Awards 2010 to see which brands and products have made it into the GQ’s esteemed selected few. The awards…
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