Gucci Guilty Absolute

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A fragrance with a focus on leather as the hero ingredient, included as an homage to the signature Gucci material.
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Gallery: Gucci Cruise 2012

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As the temperature begins to plummet, we thought we’d warm up your appetite with a glimpse of next Spring’s sartorial trends. The Gallery today features looks from the Gucci Cruise…
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Gucci Guilty Pour Homme: Director’s Cut

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Building up to the launch of their latest men’s fragrance Guilty Pour Homme, Gucci have released the directors cut of their comic book-esque campaign by Frank Miller starring Chris Evans…
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Gucci Guilty Pour Homme

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Men’s fragrance launches in 2011 thus far have been a timid affair, however it turns out that it was just the calm before the storm.  In what is set to…
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CEW Men’s Grooming Award Winners 2010

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CEW UK have recently announced their Men’s Grooming Award Winners for 2010. The results were as follows: Best New Mass Men’s Grooming Product – A’kin pureMAN Calming After Shave Balm An alcohol…
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GQ’s 2010 Grooming Awards

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Today Ape to Gentleman cast their eyes over the GQ’s Grooming Awards 2010 to see which brands and products have made it into the GQ’s esteemed selected few. The awards…
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