Proraso Shaving

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Right on the cusp of an economic boom, Founder Piero Martelli unveiled Proraso Pre Shave Cream in early 1948 to the astounding joy of his inaugural customer base. Embodying the new…
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The Shelf: After Shave Care

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  The Shelf is a men’s grooming series by Ape to Gentleman focusing on skin care; designed to assist with common grooming ailments, achieving certain looks and general best practice. Different…
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New Proraso: The Re-invention of a Classic

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Classic Italian Shaving brand Proraso have announced a reformulation of their iconic shaving range. There will understandably be some concern from the Proraso faithful over the change – as is…
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GQ Grooming Awards 2011

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The inaugural Men’s GroomingGQ Grooming awards 2011 have now been announced by an updated panel of expert judges, including fashion designer Giles Deacon, perfume archivist at Les Senteurs perfumery James…
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