Proraso Shaving

Right on the cusp of an economic boom, Founder Piero Martelli unveiled Proraso Pre Shave Cream in early 1948 to the astounding joy of his inaugural customer base. Embodying the new…
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The Shelf: After Shave Care

  The Shelf is a men’s grooming series by Ape to Gentleman focusing on skin care; designed to assist with common grooming ailments, achieving certain looks and general best practice. Different…
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GQ Grooming Awards 2011

The inaugural Men’s GroomingGQ Grooming awards 2011 have now been announced by an updated panel of expert judges, including fashion designer Giles Deacon, perfume archivist at Les Senteurs perfumery James…
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