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Adidas Energy BOOST 2.0

Adidas have released a new version of their Energy Boost shoe; the 2.0 – with an improved fit, look and feel. The heel to toe BOOST™ foam which stores and returns energy has…
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Nike LunarGlide 6

This week, Nike Running have released their latest LunarGlide running shoe; number 6 – their most stable LunarGlide to date; noted for its enhanced stability and lighter Lunarlon foam. Since the launch…
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Nike Football – The Last Game

Nike Football have released their final pre-World Cup video; The Last Game, starring cartoon versions of Wayne Rooney, Cristiano Ronaldo, Neymar Jnr and a host of other footballing icons playing against against a…
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Adidas Adizero Adios BOOST

“The fastest shoe in the world.” Various record marathon times have been smashed recently, including Wilson Kipsang’s recent London marathon record of 2:04:29 – and the footwear technology of choice worn…
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Nike – Winner Stays

Nike recently (25.04.14) launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” It features Cristiano Ronaldo, Neymar and Wayne Rooney –…
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Be an Athlete

It’s often difficult to find quality gym-wear that crosses function with style well. However, Be an Athlete (BAA), formed by Andrew Xeni and Phil Learney in 2013 does just that. BAA…
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Nike Internationalist

In the sneaker-fashion world, where New Balance 580 and 996’s run wild, you’d expect Nike to stamp their authority on the scene. And duly, they have done so, with the…
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Nike Hyperwarm Technology

Unpleasant weather can affect the body’s athletic performance – with cold air, snow and rain lowering body temperature, leading to decreased stamina. To combat this, you need to invest in…
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Polo Ralph Lauren Fall 2013

Polo Ralph Lauren presents a season of heritage looks paired with youthful American roughwear. Offerings include versatile tailored pieces and a range of sportswear—from estate tweeds and signature fairisle knits…
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Nike Air Pegasus+ 30

Running shoes come and go, trends, technology – ultimately their success is judged by us, the runners and subsequent sales. Nike however are experts at getting it right the first…
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Nike Free Flyknit

This summer, Nike are introducing a running shoe that combines the benefits of natural motion found in Nike Free and the supportive second-skin fit of Nike Flyknit; the shoe will…
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Nike Free Hyperfeel

The Nike Free Hyperfeel, inspired by Nike’s “Nature Amplified” design ethos which also includes Nike Free Flyknit and two new clothing technologies, Aeroloft and Dri-FIT Knit – was created to…