Based in Paris, CREED is the world’s only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 250 years.Today the firm is guided by the unerring Olivier CREED, sixth in his family line to head CREED and creator of its most popular scents.His son, Erwin, 29, seventh generation and future head, has already begun to contribute to the art of CREED.
CREED was founded in London in 1760 by James Henry CREED.The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather.
In 1845, Queen Victoria appointed CREED “official supplier” of fragrance to the British royal court.For her majesty, CREED created the scent Fleurs de Bulgarie by commission.This engaging scent, rich with roses, is available to the public today.
CREED relocated to Paris in 1854 at the request of client Empress Eugenie of France, for whom CREED made Jasmin Imperatrice Eugenie.CREED also served her husband, Napoleon III.Among other CREED clients at this time are Emperor Franz-Josef of Austria-Hungary, his stylish wife, Empress Elisabeth (“Sisi”), Queen Maria Cristina of Spain and Czar Nicolas II of Russia.
In the 20th century, not only did royalty including the Duke and Duchess of Windsor choose CREED, but also leading politicians became CREED clients.Sir Winston Churchill wore CREED’s Tabarome.In America, young Congressman and future President John F. Kennedy wore CREED’s Vetiver.
In 1956, CREED created Grace Kelly’s wedding day scent, Fleurissimo, by order of her fiancé, Prince Rainier of Monaco.So began Hollywood’s long love affair with CREED.
In the late 20th and early 21st centuries, master perfumer Olivier CREED created CREED’s best-selling scents ever: Green Irish Tweed (1985), Millesime Imperial (1995), Silver Mountain Water (1995), Spring Flower (released to the public in 1996), Himalaya (2002) and Original Vetiver (2004), the latter two with the contributions of young Erwin CREED.
In 2005, Mr. CREED created Love In White.Worn by two First Ladies, it is often called “the White House fragrance”.Laura Bush received the first bottle in 2005, thanking CREED in a note sent to Paris.Michelle Obama graciously wears it as well, Washingtonian Magazine reports.
2006 brought the debut of Original Santal for men and women, a scent of royal Indian sandalwood.In 2007, CREED Virgin Island Water was born.2008 brought Love In Black, inspired by Jacqueline Kennedy Onassis.2009 brought Acqua Fiorentina, evoking the Renaissance city of Florence.Also in 2009 came Sublime Vanille, the first in a new Royal Exclusives collection-within-the-collection.
A host of modern day stars choose to wear CREED such as Jamie Foxx, David Beckham and George Clooney.
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