Gents, we are a bit late to this party, apologies… but Chloe Rigby over at reported on December 7th 2010 the purchase of male grooming etailer Mankind for £2.5m by The Hut Group. The report claims Mankind and BeautyExpert posted sales of £5m last year.

Earlier this year The Hut Group also bought Lookfantastic, owners of interestingly named male grooming etailer Lookmantastic for £19.4m.

We believe this firmly shows that investors see the growth potential in the male grooming market as more and more men acknowledge the benefits of looking after their skin.