Introducing the new VO5 Extreme Style Matt Styling Range. Following in the footsteps of VO5 Extreme Style Matt Clay, VO5 introduces three new styling products specifically designed for guys who want to look sharp and styled but without looking too shiny. Whether shaping, spiking, smoothing, moulding or holding, these salon inspired products bring those ‘matte’ looks, seen at the A/W Burberry and Dolce & Gabbana shows, to the high street, to leave hair looking modern and matt…but never dull.

VO5 Extreme Style [mattGel] Offering 24 hour ultra strong hold, this matt master will not be messed with. Delivering non- shiny hold for long lasting spikes, messed up shapes or smoothed down sweeps, [mattGel] has a unique, technologically advanced formulation, while being versatile, easy to apply and importantly, easy to wash out. [mattGel], the first matt gel of its kind*, will suit most hair types.

VO5 Extreme Style [mattPaste] Sport separated, chunky-textured looks with a cool matt finish, with new [mattPaste]. This light weight paste, with its stylish, easy to use pump, gives an ‘undone’ dishevelled look to hair that’s a little bit longer, but still with no-nonsense firm hold. A small amount worked between the palms is all that’s needed to shape, texturise and gently mould hair into an effortless looking deconstructed style. The reworkable hold means it can be changed again and again without adding more paste. Hair stays held, but without the sheen.

VO5 Extreme Style [mattWax] For extreme, detailed definition on short and sharp styles. Similar to regular wax but without adding any shine and with no sign of product. Finger tips are the best tool for applying wax – warm it up then work it in, little by little. [mattWax] helps control any fluff, is non greasy and washes out easily.

The new VO5 Extreme Style Matt Gel and Matt Wax are priced at £3.29 rsp and the Matt Paste is priced at £3.99 rsp. All are available nationwide from January 2010.