Celebrated on July 14 each year, Bastille day marks the anniversary of the storming of the Bastille, a turning point in the French Revolution.

The day is a French national holiday, with celebrations being held all over the country, and a military parade being witnessed by the French President along the Champs-Élysées every morning on this day.

Here at Ape, we’re always up for a celebration, and as lovers of style from all over the world as well as from our own shores, what better way to mark this historic day of French pride than by giving the lowdown on three of the best French fashion brands to celebrate on Bastille Day?



Ilan Chétrite, Artistic Director of Sandro Man and the son of the founders of the Parisian brand, boasts a creative talent that has led to the rapid growth of Sandro Homme since it was launched by Ilan in 2008.

Ilan’s duality as a creative dreamer with a more rational background in economics defines him, and has a great impact on his work with every season’s collection.


This inspiration leads to fashion which depicts a man who is non-conformist, but always chic.

Impeccably cut and fitted suits, modernised vintage styles, slightly oversized long coats and visually striking pieces make up the collections of Sandro Homme, bringing a unique distinction and class to every season.


Shop their new winter collection, from £80, here.


AMI derives its name from the initials and the last letter of its founder and artistic director, Alexandre Mattiussi.

In 2013, Alexandre was the first male designer to win the prestigious ANDAM prize, the annual French fashion award given to to most promising young designers on the French and international fashion scene.


Founded in 2010 in Paris, AMI offers a smart, comprehensive wardrobe of both casual and chic pieces, with a brand message of authenticity, sincerity, and positivity.

Since the opening of AMI’s first store at 109 Boulevard Beaumarchais, Paris in December 2012, the success of the brand has since seen the opening of two more stores in Paris, one store in London, one in Tokyo and one in Hong Kong, taking AMI to a truly international level.


Shop their new Autumn/Winter collection, from £130, here.


A.P.C. is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris, and the brand’s initials stand for Atelier de Production et de Création, or Production and Creation Workshop in English.

This simple name mirrors A.P.C.’s minimalist designs, and the clean lines and patterns that can often be found on their silhouettes.


In addition to the flagship store in Paris, A.P.C. stores can be found all over the world, including London, New York, Sydney, Tokyo, Berlin, and many more.

Over its 30-year history, the brand has become famed for its denim. Their jeans are made from Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and stylish.


Shop their new Autumn collection, from £26, here.