Swiss watchmaker Tissot showcases their latest and bespoke Augmented Reality installation at Harrods.


This month, Tissot launched an interactive touch screen window display, featuring Tissot’s Augmented Reality technology as part of Harrod’s month long partnership with the Swiss Tourism board where all things Swiss will be celebrated throughout the store. Shoppers on Brompton Road will be able to virtually ‘try-on’ a 3D watch from Tissot’s pioneering tactile touch screen collection and the latest ladies watches.  Last year, Tissot was the first watch brand in the UK to launch an Augmented Reality campaign.

As well as seeing how the watch would look on their wrist, consumers will be able to experiment with the touch screen features of the watches, including the diver functionality of the Sea Touch and the altimeter, meteo, compass and thermometer of the wider ranges.

As part of the Switzerland promotion, Tissot the official watch partner of the Jungfrau Railways Centenary have created a special edition collection of watches, in the UK, exclusive to Harrods. The Tissot Jungfraubahn watch collection includes eight watches with the Jungfrau mountain depicted on the dial and/or on the case back.  Limited edition Tissot T-Touch Expert, a T-Touch II, pocket watches and further men’s and women’s timepieces have all been created for the partnership.


There will be additional Swiss-themed activities in Harrods throughout April including a life-sized chalet in the Hans Crescent window, complete with a St. Bernard dog.  One lucky shopper will win a special edition Jungfraubahn T-Touch II watch from the collection, (RRP £565) by entering the competition in-store at the Designer Watches counter on the Ground Floor of Harrods.

The Augmented Reality application is available on the Tissot website. By logging onto the Tissot website consumers can easily download the wristband which they then use to hold their wrist up in front of their webcam -enabled computer where they can they virtually try on a number of watches.

The Tissot Jungfraubahn collection is in-store and exclusive to Harrods throughout April for further information please see