For almost 50 years, the team at Toni & Guy has been influencing the hair styles across the world – continuously developing new ideas and concepts to help style the men and women of the future. This latest venture sees them incorporating their love for fashion, with their expertise in hair.

Their latest campaign ‘hair meets wardrobe’, as the name suggests, is inspired by the merging worlds of grooming and fashion. Their premise is to provide products that blend seamlessly with your style – whether it be classic, casual or creative.

Each product uses Toni & Guy’s new bespoke fragrance which includes a hint of ginger, earl grey tea and effervescent pink pepper. This combination of scents creates a subtle contrast by entwining zesty top notes, against bold roses, all covered in smooth woods and wrapped in creamy vanilla. Giving all the products a powerful – yet peaceful – scent.

The men’s collection features a mixture of shampoos and styling products, with multiple options. For the smarter look the Styling Pomade (£6.39) will be your cup of tea, giving a smooth shine and a sleek controlled style. However, if casual is your preferred look then the Styling Fibre (£6.39) will be your tool of choice; giving you a ‘lived in’ texture with a matte finish. The rest of the collection is compiled with dramatic glues and putty providing a more ‘out there’ look. These, alongside their 2 in 1 shampoos and conditioners, provide a well rounded set of hair fuel, ensuring that one will never be out of place again.