There are a plethora of men’s grooming brands available today; some good, some bad. Some with multi-million pound marketing budgets and some with little in the way of advertising funds. We can imagine it’s difficult to cut through the fanfare, when all any of us really want is the most effective products. Value for money is fine, as long as you get this. Handsome packaging is another but this alone is not enough.

Every Ape and Gentleman should demand the best, and be sure he’s using only the finest products. There are of course, more specialist brands such as Geo F Trumper who produce the world’s finest shaving products but this list covers brands who offer a complete range of men’s skin care and grooming products.

*Availability: will link through to a select UK retailer if a brand does not have a UK specific website. For our US readers, almost all of the brands below have US specific websites. If you live outside of the UK and US please contact us for your local stockist.


If Steve Jobs married Humanities and the Sciences at Apple, Malin+Goetz have done the same with skincare. Combining the best of science with the best of nature, their 2-step “performance technology” approach to skincare yields unrivalled results. There’s no weak spots; each product delivers beyond expectations results wise, and the fact that the range looks so handsome is just an added bonus. A clear winner, by a stretch.

From £10.00 >

Baxter of California

Epitomising California cool since the brand was founded by Baxter Finley in 1965, with an SPF moisturiser designed to protect his skin from the Los Angeles sun. Today, the range is extensive, still ‘cool’ and importantly, the products work.

From £8.00 >


Luckily blogs like Ape to Gentleman exist, not influenced by the hefty marketing budgets of brands like Clinique and Lab Series. Conversely, blogs allow little know brands to shine and Polaar is one of them. Manufacturer with tough ingredients from the Arctic, this Parisian brand might be the best looking but the formulations and results are superb.

From £14.00 >

Billy Jealousy

Founded in 2004, Billy Jealousy is another brand which creates highly efficacious grooming products driven by science and nature. The price point is high but you will notice this reflected in the quality of the products. They have some really unique offerings.

From £16.00 >


Anthony Sosnick, founder of Anthony, has created a nature based system of skincare, bath and body products designed for men. The products are easy to understand with specific ingredients that are functional and beneficial for men.

From £8.00 >


Profoundly animal friendly, the award winning products, are certified cruelty free and approved by the vegetarian society. Founded in 2005 Bulldog Skincare was purpose built for men, to create a simple skin care range that works effectively.

From £4.00 >


Uniquely designed in every aspect. Aesop offer the ultimate grooming experience. Right down to the incredibly authentic packaging designs. The products provide a keen self care initiative.

From £10.00 >


Founded over 150 years ago Kiehl’s still only selects ingredients that are exceedingly beneficial to the skin, using minimal preservatives in the formulas. This New York made company manifests a traditional sense of community, ensuring you find the idea products to best suit your skin care concerns.

From £8.50 >


The name “Shiseido” comes from Chinese Yi Jing. Western science and Eastern Wisdom are combined to create a truly one of a kind brand. With all products thoroughly tested, it really is value for money.

From £20.50 >

Triumph & Diaster

Derived from nature and formulated with science, Triumph and Disaster inspire a line of characterful products. Infused with signature scents, the ingredients are outsourced from all over the globe to provide the best care for your skin.

From £9.95 >