Puma have chosen 100m and 200m world record holder Usain Bolt as the face of their new line of men’s and women’s fragrances called Animagical.

Puma Animagical Man is an aromatic, green, fruity fragrance with notes of African Kei Apple, cardamom oil, rosemary and pineapple and white ironwood for warmth. The eau de toilette will be packaged in zebra-print-inspired, vividly coloured bottles and boxes.

Animagical is labelled as an ‘Africa-influenced scent’, thanks to its exotic ingredients and zebra-print coloured bottles and boxes. Despite Bolt being Jamaican Puma feel that he has that necessary joie d’vivre they were looking for.

The men’s range:

Eau de toilette: 25, 40, 60 and 90ml.

Aftershave lotion 60ml.

Shower gel 200ml.

Deodorant in vaporiser, stick and aerosol forms.

Prices TBC.

Look out for Bolt and the new Animagical line in the upcoming Puma print and TV campaign.

Source: WWD and various.