Never forget, Valentine’s Day is a two-way street. For every box of chocolates, bunch of flowers and other thoughtfully-sourced present, it’s nice to receive something in return, whether big or small. But the question is, what do you buy a man who seemingly has everything without going overboard or getting them something they don’t want? Look no further.

Image courtesy of Serran – model shown wearing the brands Black & Grey Knitted Jacket

We’ve compiled a list of brands that make for the perfect gifting options this Valentine’s. Whether you’re partial to scent, skincare or a new wallet, he’s what you should be nudging your beloved for on February 14th.

Serran – Upgrade His Wardrobe

 

British outerwear label Serran is a one-stop-shop for premium quality menswear. So if you’re gifting to the kind of man who seeks perfection, and truly cares about his wardrobe, then look no further. Not only do the brand meticulously handcraft every item in their London workshop, but they do this ethically and sustainably, so you can buy with a clear conscience.

Ape’s picks this year include:

Westminster Grey Jacket: With restaurants and hotels firmly off the table this Valentine’s Day, the romantic walk may just take the limelight – and Serran’s Grey Westminster jacket will keep them looking stylish along the way. This jacket has a tapered fit, to create a slim, flattering silhouette and is made from a virgin wool blend with a knitted alpaca collar to keep the February chill out of mind.

Leather Holdall: Something you can dare to dream of romantic weekend escapes with. This deceptively roomy bag will comfortably house all their overnight essentials, and look stylish doing it thanks to its 100% calf leather construction. As Serran’s bags are made to order, personalisation is available to create something that feels extra special. Simply drop the brand an email and they can arrange to have your partner’s initials embossed into the bag.

Heart-Shaped Serran Charm: Love is in the details and these small yet thoughtful gifts are available in five different colours to fit perfectly as a pendant on a bag, or to use as a keyring. As Serran make all of these to order in its London workshop, they can easily personalise them with you and your loved one’s initials.

Shop now at serran.com

Tiege Hanley – Premium Skin Care

Men’s Premium Skin Care Gift Set

For the man who doesn’t know where to begin when it comes to skin care, Tiege Hanley has got their back. If you’ve ever considered sorting your skin out once and for all but standing in the middle of a department store has left you bewildered, the brand has simple, great value approach to educating and building a proper routine.

The brand’s Premium Skin Care Set includes four high-quality products including a deep cleansing daily face wash, a morning SPF 20 moisturiser, a SPF 30 lip balm and a body wash bar for looking after your skin all over. It’s a gift that will benefit you both.

Shop now at tiege.com

Mercedes-Benz Club – His New Signature Scent

Whether he’s a petrol head or not, Mercedes-Benz Club is a scent he needs in his life. Distilling the carmaker’s core elements of tradition, innovation and exquisite design, the brand have teamed up with perfume masters including Olivier Cresp (Paco Rabanne XS, Givenchy Gentleman, Armani Attitude) for a trio of elegant fragrances which celebrate the meeting of modernity and luxury.

With top notes of Bergamot, Club Black is the perfect warming and woody fragrance for winter. Meanwhile Club, with top notes of rhubarb and citrus fruit, is an aromatic fragrance for the everyday. Finally, Club Fresh is a summer fragrance bursting with an energetic freshness.

Shop now at Superdrug.com

Alex Orso – Jewellery For Gentlemen

Disc Pendant In Sterling Silver

For the gift of contemporary men’s jewellery this Valentine’s, look no further than Alex Orso. With a range of pendants, rings and cuffs meticulously designed in its London studio, you can’t go  wrong with any of the brand’s timeless sleek pieces.

The Disc Pendant would be our go to. Cast in solid sterling silver and plated in black rhodium, thanks to their handmade approach, each piece is as unique as your partner.

Shop now at alexorso.com

Sunspel – Underwear Refresh

Sunspel Sea Island Cotton Poplin Original British Boxer Short

Everyday luxury essentials, what’s not to love? Often less is more and a gift doesn’t get better than something that’s well-made, comfortable and will last a long time. For items that fit that bill, Sunspel should be your first port of call.

Whether it’s a woven cashmere scarf, some new cotton lounge pants or an upgrade in the underwear department with some Sea Island boxers, there’s something for every man.

Shop now at sunspel.com

Carl Friedrik – Time For A New Wallet

Scandinavian minimalism and luxury materials inspire the Carl Friedrik brand with nods to traditional craftsmanship throughout. The resulting collection is both highly functional and desirable with everything from desk mats to key organisers.

Our pick is the Swanfield Leather Card Holder, a slim vertical bi-fold wallet that holds seven cards and will last a lifetime.

Shop now at carlfriedrik.com

Ockham Razor Company – A Closer Shave

If you think the man in your life deserves a piece of pure, unbridled luxury design that’s engineered to perfection and practical, the Ockham Razor Company has the gift for them.

Perfectly balanced with superb ergonomics, the Ockham Razor handle feels great in your hand, is easy to clean and uses Gillette Mach 3 razors for a close and comfortable shave. Built in England and made to last, it’s a truly special gift that will get use for many years to come.

Shop now at ockhamrazorcompany.com

END. – Improve His Space

We’re big fans of END. And not just because of the wide array of excellent clothes from the coolest contemporary brands on earth, but also the fantastic selection of homeware pieces.

For the special person in your life, consider a Comme des Garçons Eau de Parfum Candle and a Maison Balzac Wick Trimmer and revel in that wonderful smell.

Shop now at endclothing.com

Clos19 – The Finest Spirits

Eminente Reserva, Aged 7 Years

A bottle of the good stuff is a fool-proof way to show someone how much you love them, but just make sure it’s the right one. Clos19 has an exceptional range of fine spirits, wines and champagnes so you’re bound to find something high in both percentage and quality, but also brownie points.

We know we’d be grateful to the person giving us Eminente Reserva Aged 7 years. Ideal for sipping on its own, over a large ice cube or in cocktails, Eminente Reserva possesses the aesthetics of a traditional Cuban light rum but with the complexity and depth of an aged one.

Shop now at clos19.com

A Day’s March – Everyday Menswear

Original Overshirt – Cashmere Wool

Every man needs an overshirt and A Day’s March, in an ideal world, is where he would want it to be purchased. The brand’s Classic Overshirt is now available in an array of colours and quality materials, including sumptuous cashmere blends, and is ideal for dressing up or down. Whilst you’re there, make the most of soft cotton beanies and wool scarves.

Shop now at adaysmarch.com