Following the success of “Black Swan,” actor Vincent Cassel and director Darren Aronofsky have joined creative forces once again on a short film to advertise Yves Saint Laurent best-selling men’s fragrance, La Nuit de L’Homme.
Cassel, who was featured in the scent’s first campaign for about two years, suggested Aronofsky for the new advert, which is due to be released late March.
“We want to develop this fragrance as a classic of the house, and this story of seduction — subversive seduction — which is very Yves Saint Laurent, embodied by Vincent Cassel, is a story that we wanted to continue to enrich”
-Renaud de Lesquen, president of YSL and designer brands at L’Oréal
Originally released in March 2009 La Nuit de L’Homme is a spicy fragrance with notes of bergamot, lavender and cedar which emphasise the strength and sensual nature of man.