What To Ask For This Christmas 2024: 48 Stylish Gifts For Men

Image Credit: MR PORTER

The moonlit evening commutes. That unmistakable bite in the air when leaving the house the next morning. The gradual stockpiling of large tins of Quality Street by your local supermarket. The illuminated front garden of that one overzealous neighbour who has already deemed it necessary to set their elaborate Christmas illuminations up. The clues are there, and they all point to the same thing: the festive season is almost upon us once more.

Among other things, this revelation means that, unless you like the idea of waking up to an empty void beneath the Christmas tree, it’s time to start thinking about what to put on your list. So, whether you’re looking for ideas for yourself, or gift hunting for the gent in your life, here are a few fail-safe present ideas that every man will appreciate when the 25th finally arrives.

A Special Timepiece

Unique watches are more than timekeeping devices; they’re miniature marvels crafted to intertwine artistry, innovation, and precision into a wearable masterpiece. And CODE41 makes a valid argument on each of these points.

Take a look at the high-quality 316L Stainless Steel constructed DAY41 mechanical watch or for those who might prefer a chronograph the NB24 Chronograph made of AeroCarbon 2x lighter than titanium is a sight to behold. Click here for some very generous discounts of 10% and 15% respectively.

Unique Glasses

With a life so ever-changing, you need a look that you’ll love every step of the way. Pair Eyewear is revolutionising the experience of wearing glasses. With their unique ability to customise frames, they offer hundreds of options to switch up your style at a fraction of the price. There will be a discount available from the 11th Dec- 31st Dec for 15% off with the code CHEERS15.

Quality Socks

Peper Harow is a brand of men’s and women’s luxury socks, proudly and sustainably made in the UK. Using only the finest, ethically sourced yarns, such as Organic and the newly unveiled Cashmere, our socks exemplify unparalleled quality setting a new standard for those discerning individuals who possess a keen appreciation for unique style.

Dashing Men’s Gift Box: Featuring four pairs of men’s Dash Recycled cotton socks, the Dashing men’s gift box is a perfect combination of sustainable, quirky and stylish and is an ideal gift to make a lasting impression. Quirky Men’s Gift Box: With its fiery red, and orange luxury socks, the Quirky men’s gift box is an unforgettable gift fit for any stylish gentleman. Oceanic Men’s Gift Box: The Oceanic men’s gift box is an excellent option for a refined gentleman and is sure to leave a lasting impression.

Premium Tools

Every gentleman respects and requires fine-quality tool be it for the office, jobs around the house or when on the move in the great outdoors. And the James Brand, an innovative lifestyle brand, designs and crafts premium tools and accessories, blending function with sleek aesthetics to be this requirement.

Founded on the principles of quality, minimalism, and durability, they create everyday carry items that embody style and utility for modern adventurers. We could have chosen every product in their catalogue, but we’ll start with the above two essentials.

Quality Cashmere

Unwrapping and wrapping up in fine quality cashmere this Christmas is a real treat and always a welcome gift. Take a look at George Patrick who provide menswear that speaks to a modern audience. With a rich heritage in bespoke tailoring George Patrick takes pride in the mastery of fit and quality. Their devoted celebrity following includes numerous A-list actors, musicians, and athletes wearing their garments.

Their designs, be they formal or casual and smart, hit the mark for any occasion. George Patrick’s loyal customers include Tom Cruise, Channing Tatum and Zac Efron to name a few.

George Patrick is offering Ape readers an exclusive 20% off with code APE2G20.

Stylish Basics With An Edge

Les Deux is a brand founded on the idea of merging diverse cultures to create a unique identity in fashion. The story begins with two young men, one from Denmark and the other from France, who shared a vision of uniting their cultural backgrounds to establish a brand that embodies the fusion of their heritages. Les Deux not only represents a blend of these influences but also aims to bridge the gap between different worlds through their clothing. With a focus on craftsmanship, quality, and sustainability, Les Deux seeks to offer timeless pieces that transcend trends and resonate with individuals seeking style and substance. Their commitment to ethical practices and the environment underlines their dedication to creating a brand that stands for more than just fashion.

Scandinavian Warmth

Ron Dorff is a luxury fashion brand rooted in the Swedish design tradition and the principles of sustainability. Founded by designer Claus Lindorff, the brand embraces a philosophy of creating timeless, high-quality clothing that reflects a harmonious blend of Scandinavian minimalism and modern sophistication. Ron Dorff’s commitment to sustainability extends throughout their entire production process, from sourcing materials to manufacturing, ensuring ethical and environmentally conscious practices. Their collections embody a fusion of clean lines, refined silhouettes, and meticulous attention to detail, offering a range of versatile pieces that cater to individuals seeking both elegance and sustainability in their wardrobe. Ron Dorff aspires to redefine luxury fashion by proving that style and sustainability can seamlessly coexist, setting new standards for the industry.

Premium And Sustainable

Unfeigned is more than just a brand; it’s a movement grounded in authenticity, purpose, and ethical responsibility. Their manifesto outlines a commitment to crafting apparel that goes beyond trends, focusing on genuine stories and real-life experiences. The brand emphasises transparency in their production processes, ensuring that each garment reflects their dedication to sustainability, fair labor practices, and environmental consciousness. Unfeigned believes in empowering individuals to express their true selves through clothing that aligns with their values. Their manifesto is a call to action, urging people to embrace authenticity, break societal norms, and make conscious choices that positively impact both the fashion industry and the world at large.

Keep A Warm Head

Varsity Headwear’s story is a testament to passion, dedication, and a love for headwear culture. Established by a group of friends sharing a deep connection with the cap and hat community, Varsity Headwear was born from their collective desire to create headwear that embodies quality, style, and individuality. The brand’s journey began with the founders’ involvement in streetwear, sports, and music scenes, where they identified the need for headwear that resonates with diverse lifestyles. Varsity Headwear curates a collection that celebrates self-expression, drawing inspiration from sports heritage and street culture. With an emphasis on premium materials, innovative designs, and attention to detail, the brand crafts headwear that appeals to the fashion-forward while honoring the essence of classic styles. Varsity Headwear’s story is a testament to their commitment to authenticity and their aim to redefine headwear culture, uniting individuals through a shared love for stylish and versatile headwear.

Functional Footwear

Piloti creates driving-inspired, lifestyle products that are as functional as they are fashionable. Rooted in racing, they have geared championship drivers for the world’s toughest tracks, and take their cues from their standards for performance, technology and design. They have adapted their same cutting-edge racing gear technology and combined it with an elevated, versatile aesthetic, engineered to seamlessly take customers from the driver’s seat to the city street.

Our pick is the Pilot driving shoes and loafers which are made for driving and everyday use. Piloti has been making handcrafted shoes for over 20 years. To make some of the best quality shoes available, they chose to have them assembled in Portugal, home to some of the best shoemakers in the world. They use high-quality Italian leathers and suedes selected from a top-rated tannery known for having the highest quality leathers in the world.

A Traditional Timepiece

A mechanical watch is something we all would love to own, don’t get us wrong, but it’s not exactly the most practical watch for, say, doing a spot of gardening, or playing with the kids at the weekend.

What you need is what’s referred to in the industry as a “beater” – a solid affordable timepiece that can handle a scrape or two and still look handsome.

Ape recommends Luxute – who deliver a commitment on providing timepieces that not just execute a measure of time but a reflection of your unique style and identity, a true companion that fits you perfectly. We particularly appreciate the Classic Mens Watch – a classic in the brands collection, infused with a touch of uniqueness by pairing a bold black dial with a rich brown band. Or for something more captivating the Quartz Mens Stainless Steel Watch – a meticulously crafted timepiece, where a captivating blue watch dial takes centre stage.

Environmentally Friendly Menswear

SIRPLUS is based on a simple idea: that throwing away fabric that’s no longer wanted or isn’t ‘cool’ anymore isn’t, well… cool anymore. Every high-street fashion brand has a story about their environmental credentials. But for SIRPLUS, it’s at the core of everything they do and where they began.

Their origin was simple to start with. Henry Hales, their founder, discovered that London’s shirt-makers often ended up with surplus fabric after making their garments. Usually, that fabric was just thrown away, considered no longer sellable or useful. So, SIRPLUS was born.

New Year, New You

The MAJOR FITNESS brand brief is to create multi-functional and cost-effective cages for fitness enthusiasts and provide integrated multi-function system for gentleman who workout at home. Their products are a staple of convenient, home-gym fitness. With their iconic multi-functional cage, they have developed the possibility for the user to work almost every muscle group. The brands’ idea is to reduce the burden of expensive commercial gyms and create an economical home gym, where you can exercise at any time without any restriction. For Christmas 2023 there is up to $390 off.

Fresh Sneakers

Even if you don’t plan on wearing them through the winter months, sneakers provide the perfect gifting option during the festive period. Whether you prefer chunky high fashion styles or sleeker classic whites, set your feet up for the year ahead with a fresh pair.

Stylish Jewellery

Another serious gifting power move. However, there’s fine line between tacky gift shop and high-end designer jewellery. To make sure you stay on the right side of the divide, prioritise quality materials – stainless steel, sterling silver, real gold, leather – and timeless styles, such as link chains, cuffs and subtle pendant designs.

All-Seasons Outerwear

We could wax lyrical all day about the merits of an overshirt, but suffice to say they should be an essential part of any man’s cold-weather arsenal. This is a present that will see more use than most as its applications don’t end at winter layering. Try using it as a makeshift jacket in the summer and you’ll be equally impressed.

A Leather Weekend Bag

If you’re heading to see family for Christmas it can sometimes be a struggle to fit all those gifts in your bag on the way home. But not if one of those gifts happens to be a new holdall. A weekend bag isn’t just for Christmas, though. Opt for leather and it might even outlast you. Either way, it’s a quality piece of kit and a must-have for any discerning gent.

Wireless Headphones

Everyone deserves a quality pair of wireless headphones. A comfortable pair not menacingly futuristic with a bit of vintage charm should do the trick. Ideally you want noise cancellation, long battery life and, above all, comfort.

A Single Malt

Cognac may be the festive evening tipple of choice, but we’ll take a good single malt over that any day. In our view the Scots produce the best drams on the market, but if you’ve exhausted all the homegrown options then you could also look further East. The rise of Japanese whisky in the West stretches back to the late 1990s but Nippon’s distilleries have actually been in action since around the 1920s. You won’t be disappointed.

Something Cashmere

It doesn’t necessarily have to be in jumper form – it could be socks, a scarf or even sweatpants – but premium-quality cashmere in whatever form is the ultimate indulgence. Brands like Sunspel, John Smedley and Johnstons of Elgin are always a safe choice and you’ll immediately feel the difference.

Luxury Loungewear

A premium pair of pyjamas, a nightshirt or some purposely-designed lounge pants are the sort of items that are difficult to buy for yourself. There’s always a creeping guilt. Should I be spending so much on something that I wear inside the house? The answer is: no. Someone else should be buying loungewear for you.

Lavish Socks

Maybe we’re getting old, but as far as the Ape team is concerned there are few finer pleasures in life than pulling on a brand new pair of socks come Christmas day. We’re not talking cheap, novelty socks though. No, we’re talking thick, well-made designs spun from luxurious fabrics such as Sea Island cotton, merino wool and cashmere. These are the kind of socks a connoisseur can appreciate. They might cost a pretty penny, but your feet will thank you.


Shades aren’t just for summer. Eyes need protecting from glare and harsh rays in the winter too and a cool pair of sunglasses are a gift that’ll set you up for years to come – so long as you look after them and invest in a proper case. Ray-Bans are classics for a reason but a stylish pair that complement your face shape are another perfect stocking filler.

A Beard Trimmer

There’s no excuse for unkempt, subpar facial hair. For the hirsute gentleman a beard trimmer is the ideal stocking filler, so add it to your list.

Proper Underwear

Yes, it’s a Christmas cliche, but if you know that somebody’s buying you pants (because they do it every year), then put the word out about brands you actually want to wear. Good underwear is not a luxury, it’s a basic human right. Oh, and if you’re asking, we’d like something soft and breathable with just a little bit of stretch, thanks very much.

A Cocktail Kit

A novel alternative to a big bottle of something expensive. A premium quality cocktail kit with an emphasis on practicality and build over gimmicks and unnecessary accessories is always a winner. Throw in a few miniatures as well as some bitters and syrup and you’re on the way to upgraded Christmas tipples and well-earned festive hangovers.

A Good Cookbook

Granted, you’d need a wide stocking but a cookbook always makes for a great present. It also usually works out for everyone with opportunities to sample the book’s recipes later in the year. Phaidon’s national cuisine series makes for great gifting, as does anything with Ottalenghi’s name on it. Nigel Slater is another safe bet.

An Oud Fragrance

Leathery, rich, deep and woody; an oud fragrance is an absolute must for any self-respecting gentleman when the winter months take hold. It’s bold and powerful, too, which means even that frigid December air won’t be able to sap its sillage. As far as we’re concerned, Acqua Di Parma and Tom Ford make some of the best we’ve come across.

An Old-School Camera

In an age of frankly insane camera phones you might ask yourself why you would need an actual camera. But take a look at the latest Leica compact digital cameras and tell us you don’t need one of those. Smartphones are great and all but they don’t rival the ability and feel of a stylish compact digital camera in hand. Even wearing one over your shoulder is a statement by itself.

Traditional Shaving Gear

Don’t take the fact that it’s cold outside as carte blanche to adopt the grooming habits of a caveman. Staying well preened is more important than ever in the winter months and good grooming starts with a great shave. Nothing beats the closeness of a traditional safety razor, particularly when combined with a quality shaving brush and cream.

Wall Art

Gifting a piece of art shows that real thought and personality has gone into selecting your present. There’s plenty of choice out there, from gallery gift shops and specialist dealers through to affordable purveyors like society6, curated pieces and Showstudio.

A Next-Gen Games Console

Whether you prefer Sony, Microsoft or Nintendo, if your loved ones really love you they should be able to at least purchase something that can be plugged into a large 4K TV with the purpose of pure button crushing escapism.

Reusable Water Bottle

It doesn’t matter how many times you might need to go to the toilet, your aim every day should be to drink two litres of water. And the best way to spread that out throughout the day is by having a reusable water bottle with you (we all know single-use plastic is a no-no now). S’well and Chilly’s are the market leaders, offering an array of eye-catching designs.

A Quality Pen

Words are powerful, but not when they’re written with a cheap Biro. Anything worth putting on paper is worth putting there properly, making a high-quality ballpoint or fountain, if you’re old school, pen one of the most important stocking fillers a man could hope for.

Stylish Stationery

What good is a nice pen without something in which to jot down your musings? A little black book is an absolute must-have, and if it’s to be done right, nothing but leather will do. Smythson has some quirky yet classic options featuring embossed lettering and gilded pages.

Winterproof Boots

Those trusty white canvas sneakers that served you so well throughout the summer months are soggy and brown after five minutes outside come winter. The solution: a pair of sturdy, well-made boots just in time for the start of the season. For extra style points, go for on-trend commando sole hiking boots with quality leather uppers to ensure maximum performance in adverse weather.

A Shoe Care Kit

If you’re lucky enough to get a pair of brand new shoes for Christmas, whether sneakers or Oxfords, you’ll need a good cleaning kit to keep them looking sharp. Nudge those in a gifting mood towards something that includes a dynamic premium cleaner that works on different materials as well as a high-quality brush and water-repellent spray.

A Home Fragrance Diffuser

Whilst candles are always a popular gift, upgrading to a home fragrance diffuser is a serious interiors power move. You also don’t need to worry about setting off the smoke alarm. It’s worth leaving your laptop screen open on home fragrance brands like Tom Dixon, Molton Brown and Jo Malone to give lurking would-be gift-givers a spot of inspiration.

Somewhere To Store Your Plastic

If you’ve managed not to max out all your cards on festive frivolities in the run up to the 25th, first of all, congratulations. Second of all, you’re going to want somewhere smart to keep them. A cardholder is the modern equivalent to the classic wallet. It’s slick, low-profile and won’t spoil the line of your trousers when slotted into your back pocket.

An Audiophile-Approved Bluetooth Speaker

Home stereo systems are dying out. After all, why have a cumbersome hi-fi when you could have something a fraction of the size that produces far superior sound? Look to the likes of Bang & Olufsen, Bose, Sonos and Bowers and Wilkins for some of the finest portable bluetooth options available.

Kitchen Knives

If carefully selected and well-maintained (if you receive a kitchen knife for Christmas your first reaction should be to buy a quality sharpener) a chef-standard kitchen knife should see you through to eternity. Bourdain’s timeless suggestion of the Global G2 as the only knife you’ll ever need still stands.

Good Coffee For Life

Getting out of bed in the morning is difficult enough. Particularly when it’s still pitch black outside. The prospect of a good cup of coffee in the comfort of your own kitchen can take some of the sting out of it, though, which is why a proper coffee machine is an excellent thing to add to your wishlist.

Premium Gym Gear

Ever wished you could just wear your gym gear everywhere? Well, actually there’s no reason you can’t… so long as you’ve chosen wisely from a quality sportswear brand. Some comfy Flyknit trainers, a luxe hoodie, a good-looking shell jacket – this sort of gear is just as at home around town at the weekend as it is on the treadmill, so it’s not a bad thing to ask Santa for. It will help kickstart that New Year fitness regime, too.

Grown-up Lego

Ok, the words ‘grown-up’ are doing a lot of lifting here, but there are some exceptional Lego kits to be had that should never be wasted on children. Our current favourites all come from the Lego Ideas sub-section, which includes everything from the International Space Station to a Fender Strat to the house from Home Alone. Complex, mindful and nerdy as hell: remember, it’s not playing, it’s building.

Smart Home Hub

Remember when you thought a Playstation was the height of Christmas technology in the 1990s? Fast-forward a couple of decades and we have small, innocent-looking electronic pebbles that can control everything from your lights to your garage door.

Amazon and Google still lead the charge in this department but there’s other brands creeping into the smart home market. Set the foundations for your new connected home with a smart hub and slowly build up your collection of accessories and peripherals until you can control almost everything with your voice. Welcome to the future.

Indulgent Skincare

Anti-ageing serums, toning masks, moisturising creams… No amount of premium skincare is too much in our view. As well as keeping you looking your best, a good skincare regime has the added benefit of putting a regular, mindful slice of me-time in your diary.

A Good Blanket

Maybe it’s our age or our natural reluctance to turn the heating up, but we’re fond of a blanket – preferably one made in a softly woven fabric, handsome colours and maybe a nice Glen check. Labels like Pendleton, Missoni and Zegna are all getting in on the luxury homeware game. Plus, when it’s not keeping the chill off your knees, the right blanket adds style points to your living room.

A Juicy Autobiography

Life lessons, priceless anecdotes and a chance to get to know our heroes. That’s why an autobiography is always a good stocking filler. On our reading list this Christmas are new books from Rory Stewart, Elon Musk, Patrick Stewart, Bob Mortimer and Ronnie O’Sullivan.