As of November 30, 2011 TPR Holdings have reacquired grooming royalty; in their requisition of the Zirh brand from Procter and Gamble. Zirh was founded in 1995 and is best known for its masculine packaging and innovative product formulas. It’s one of mine and Ape to Gentleman’s all time favourite brands, so we are pleased to hear TPR have started to recommence (outside of the US) marketing Zirh and putting it back in men’s bathrooms.

We’ve always advocated Zirh products thanks to their clearly named products, ease of use and the brands dedication to male grooming specifically. Zirh has been considered by many and in our eyes a leader in the men’s skincare market since their early inception with a 5-step CLEANSE, SHAVE, HYDRATE, SOLVE and BODY routine. Zirh CLEAN (our review) is an iconic face cleanser designed for those with oily skin types. A founding father of the men’s grooming world and one which has enjoyed and will continue to enjoy success owing to getting the basics right; high quality, multi-purpose, and effective formulations.

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