NIKE+ FuelBand
A new tool to aid the conversion from Ape to Gentleman has today been released by sportswear legends, Nike. The NIKE+ FuelBand is a wristband that tracks and measures everyday movement to motivate you to be more active. Your movement earns you NikeFuel and the more active you are, the more NikeFuel you earn. Designed to be worn throughout the day, the NIKE+ FuelBand uses accelerometry... Read More
Left your Christmas shopping late?
Left your Christmas shopping late? We have some good ideas, some great ideas and some random ideas for those of you still in the hunt. Philips Man Iron The Philips Man Iron, I can’t believe this exists. However, it is fantastic – housed in a ‘manly’ black outer casing with its sleek design made using the toughest, most durable materials, Philips have produced a genius... Read More
QBA: Bobble hat X Football.
Football is a veritable soap opera; promotion and relegation, ecstacy and despair. Yin and yang, Dark and light, opposites only exist in relation to each other and some of us reject all the fuss. Some of us find joy in mid-table security. The inspiration behind the bobble hat is a chant sung by a number of British football teams’ fans: “We’re not going down and we’re not... Read More
DSPTCH – modern, functional accessories
Much of Ape to Gentleman’s success depends on the use of quality imagery, good photography is very important to us. Naturally, protecting our cameras is too, so I was pleased to discover DSPTCH – purveyors of modern and functional accessories for camera’s and thus far, keys. Designed in San Francisco and made in the USA, everything is well made and beautifully... Read More
Chivas Regal: Here’s to Friendship
The notion of friendship is one that has different connotations to societies and cultures worldwide. To some it’s merely the exchange of the occasional word on your ritualistic daily travels, and to others, a friend is someone of brotherly-like status, someone who shares your secret language, someone would go to the ends of Earth for you and to whom, by comparison, all others... Read More
retaW Willy Fragrance Body Wash & Fabric Liquid
The latest instalment of retaW products sees the introduction of the aptly named, if not slights unfortunate, new scent entitled WILLY*. Named after Willy Wonka in Roald Dahl’s chocolate filled fictionary tale, the retaW WILLY* scent combines fresh mint with essence of sweet and bitter chocolate. A reflection of the chocolate bar wrapping, the flacon is faux-metallic silver,... Read More
Spas: A Gift to yourself.
There has been an emphasis on ‘spas’ on Ape to Gentleman over the last few weeks, partly because given the current climate more effective modes of relaxation are called for, and partly because it’s something that we feel men should be taking more advantage of. Thermae (Roman Baths) were predominantly male dominated affairs, however it seems we have lost our way in recent... Read More
Saint – Premium British Lager
Saint, a Premium British Lager may only be two years old but there is no lack of maturity about this beverage. This Great Britain-produced, labour of love, has been carefully crafted in small batches with finest natural ingredients via a unique brewing process. The result is a fresh, light experience with noticeably less ‘gas’ than inferior rivals. Brewed for easy... Read More
Apeish: Grooming x Technology – Bromley FC QR Code Haircuts
To mark the first round of this year’s FA Cup, Bromley FC have been recruited to model the first ever QR cuts – a Quick Response code shaved into the hair of the team’s first XI. Betfair have recently signed a unique sponsorship deal to make the Ravens the faces, or rather the heads, of this innovative in-game advertisement. The players will unveil their new dos... Read More
Fragrance warfare: retaW Fragranced Room Tag
The concept of ‘Fragrance warfare’ has just been reignited by Japanese brand retaW with their Fragranced Room tags. An idea first realised with Comme des Garcons with their ‘Guerilla’ fragrance – a fragrance that comes equipped with additional sponge-like bottles to spray and leave where you will – and continued by Cire Trudon with their Boules Puantes (Stink... Read More





















