L’Oreal Men Expert: Ask the Expert – How to tie the perfect tie
Gents, want to know the best way to tie a tie? Ask The Expert1 and find out from the man who ties a bow-tie tie so well that exotic butterflies try to mate with it. Not just about looking good whilst adjusting an Ascot, the multi facetted L’Oreal Men Expert is available to answer all your questions, so visit to www.facebook.com/TheExpert and ask him yourself. To get as free sample, download the Men Expert app and be more like The Expert. As... Read More
L’Oreal Men Expert: Ask the Expert
You would be forgiven for thinking that this was a promotion1 for a fine Belgian beer, or an expensive whiskey, but it soon becomes apparent that it is for none other than L’Oreal’s Men Expert. The new face of L’Oreal Men Expert, is exactly that, an expert at being a man, dispensing his advice on man skills to all Ape’s (and Gentlemen) worldwide. To find the answer to any question (or have your Facebook profile picture ‘Gentrified’),... Read More
[NEWS] Shiseido, L’Oréal’s Bettencourt and L’Occitane
Shiseido – Japanese male grooming brand Shiseido will begin selling on QVC this month as part of an effort to gain market share in the highly competitive U.K. market. L’Oréal – The legal web involving Liliane Bettencourt (principal shareholder and heiress of beauty and male grooming giant L’Oréal) and French President Nicolas Sarkozy took another twist last week when Bettencourt’s former accountant told French Web... Read More
Aston Martin One-77: The Movie
Aston Martin recently released the track test video of their latest and most audacious motor to date, the Aston Martin One-77. Expected to be worth in the region of £1.4m ($2m) the 7.3 litre V12 super car is based on a sophisticated carbon fibre chassis with a handcrafted aluminium body. Don’t be surprised if you see this beauty as James Bond’s vehicle in the next Bond film, but with only 77 to be made, I doubt they’ll let him crash it. Not... Read More
Ape to Gentleman’s Friday Five
Aesop Deodorant This weeks Friday Five commences with a new product from Australian brand Aesop. While we’re pretty sure that this deodorant will be top notch, the thing that really caught our imagination was the odour testing method used in the imagery – magnificent. The Aesop Deodorant itself is a spray containing eleven essential oils that prevent and neutralise underarm odour. Not an antiperspirant, not an aluminium-based roll-on, not... Read More
Biotherm Homme KitKat Moisturiser on the cards?
Biotherm Homme KitKat Moisturiser on the cards? Not quite… An interesting report by Ben Harrington of the Daily Telegraph on Tuesday, March 2nd 2010 suggests that Swiss giants Nestlé have informally been talking to L’Oréal’s largest shareholder and only child of founder Eugène Schueller, Liliane Bettencourt about an acquisition of her stake in the group. The report goes on to say that traders believe Ms Bettencourt has asked... Read More
L’Oreal’s Biotherm and Renault create ‘Spa’ Concept car – ZOE ZE
Well despite them insisting the vehicle is aimed at men and women, the name gives away their real target market for this vehicle. That said, I think it’s still worth a mention; imagine this kind of technology implemented into the next BMW 7 Series, Mercedes S-Class, Rolls Royce or whatever car the executive travellers will be using in the future? Let me explain… The ‘ZOE’ ZE is an electric car concept from Renault due to go into... Read More
