PUMA has partnered with legendary culture brand, Undefeated, to launch the Undefeated (UNDFTD) Collection with PUMA; a special collection centered around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released beginning in April and throughout 2011 and beyond.

The PUMA Clyde was chosen for this project not only for its significance to the PUMA brand, but also to sneaker history and pop culture.  Customised for basketball great and current announcer for The New York Knicks Walt “Clyde” Frazier in 1973, the Clyde was the first signature basketball shoe.  Built on performance and style, it immediately became a mainstay on the court and on the street.  As a statement shoe, it was part of the uniform for cultural artists – DJs, b-boys, musicians and graffiti artists.  With its clean and classic styling, the PUMA Clyde continues to be on-trend today.

“We worked closely with PUMA’s design team, and were very collaborative in every sense of the word. We shared ideas, brainstormed and pushed each other on the design language because we really wanted to make something great together.  The end result of the UNDFTD Collection with PUMA is just that – something great, forward thinking and cool – and we are excited to build on the momentum of this collection for seasons to come.” – Eddie Cruz,Co-Founder of Undefeated

For nearly 10 years Undefeated has been an unofficial voice for the next generation.   With storefronts in Hollywood, Silverlake and Santa Monica, California; Las Vegas, Nevada; Shizuoka and Tokyo, Japan they are globally recognised as a leader in streetwear and fashion trends.  PUMA and Undefeated first collaborated on a limited edition pack of PUMA Mids that were released in January 2009. 

PUMA and Undefeated celebrated the Clyde Collection in Las Vegas with an exclusive consumer launch event featuring N.E.R.D. at the House of Blues.

Become a fan of Undefeated facebook.com/undefeatedinc or PUMA facebook.com/puma or follow PUMA via twitter at @thepumastore or Undefeated at @UNDEFEATEDinc.

The first drop for the PUMA x UNDEFEATED CLYDE collection is available from April 12th from Dover Street Market for £90, another release on June 10th, and many more throughout 2011. 

www.doverstreetmarket.com