A Brief Introduction

Welcome to Ape to Gentleman, the online evolution of a traditional men’s magazine, dedicated to timeless yet contemporary style, intelligent living, and value. As an insight into our beliefs, feel free to read Ape’s Ten Commandments of Menswear.

Ape to Gentleman

History and Journey

Launched in 2009 to meet a need for informative and engaging writing on men’s grooming, the magazine has evolved in to a resource for men on style, grooming and life. Whether new or old our goal is to present relevant topics of note to you, the reader.

The modern gentleman is not the final stage in Darwin’s evolutionary process. A true gentleman should always be looking to enrich himself further through experience, self-improvement and the enjoyment of the finer things in life.

The modern gentleman comes in many guises, though always with a broad outlook on the world, traversing life with a quiet confidence and always impeccably turned-out. We consider these hallmarks of the modern gent.


The Ape Team of Expert Journalists

Content is delivered courtesy of a variety of expert journalists. Each well known, experienced and trusted within their specific niche. These include myself, Chris Beastall – Editor and male grooming industry expert. Chris Chasseaud – a seasoned Style influencer. Johnny Burn, deputy editor of Auto Express on Cars. And Josh Sims writer and published author with numerous highly popular Style books. Jessica Punter for Male Grooming, Jessica is one of the UKs most respected journalists in this category. We have Sam Kessler covering Watches, the son of an industry watch legend, and himself a legend in the making. And Paddy Maddison, an industry revered Style & Grooming expert based in London with his finger on the pulse of what’s happening in the capital.

Words by Chris Beastall – Editor at Ape to Gentleman