Holy Grail: How to Find Perfect Fitting Jeans
Originally created as workwear way back in 1873, jeans have become a wardrobe essential for any modern man due to their innate practicality and versatility. However, shopping for denim is…
A Positive Experience of World Mental Health Day
If my shared experience above helps just one person, then the world is a better place for someone.
15 Style Hacks Every Modern Gentleman Should Know
Handy tips and tricks to keep your wardrobe on its A game.
David Beckham’s Potential Hair Regrowth Regime
There was a mixture of intrigue and shock when photos emerged recently at London Fashion Week of the former footballer looking a little scant on top.
Get a closer, irritation-free shave with an electric razor
The best electric razors on the market, for varying skin types and applications.
Of Wars and Watches: The Finest Military Timepieces Past and Present
Designed for warfare, these rugged timepieces will withstand anything you can throw at them.
The Sneaker Styles Every Modern Man Should Own
A run down of the kicks every guy should have on their shoe rack.
The Top 20 British Menswear Brands
The UK has a well-deserved reputation for producing some of the finest clothing and footwear around. This is who we have to thank for that.
Own the Bathroom with a Better Dopp Kit (Wash Bag)
As with anything in the world of luxury design and function play an important rule in the success of a good dopp kit – whilst also contributing to the price tag. Here you’ll find a selection of dopp kits that tick all the boxes.
72 Style Quotes Every Modern Gentleman Should Live By
Pearls of wisdom that will resonate with any style-conscious man.
5 Small Details That Make A Big Difference To Your Style
Gentlemen, style is a language that takes time to learn. Fast track your education with these simple tips
A Better Shirt – Ape to Gentleman for Hawes & Curtis
It’s all about affordability, how far does your budget stretch. Hawes & Curtis is the value proposition.
How to get whiter teeth without expensive treatments
Humans are geared towards admiring perfection, to feel the infectious warmth that transmutes through our TV when Jurgen Klopp smiles.
Great Watches That Won’t Break the Bank
If all you’re after is a good-looking accessory that happens to tell the time, you don’t need to break the bank.
Driving Ambition: Photographing the Peak District
Ape were recently challenged by Mazda to realise and fulfil a true driving ambition.
7 key jacket styles every man should own
Think of them as a sort of jacket capsule collection. The essentials. The key styles no modern man should be without.
The Truth About “Man Flu”
NOUN[mass noun] informal, humorous a cold or similar minor ailment as experienced by a man who is regarded as exaggerating the severity of his symptoms.
5 Things All Stylish Men Have in Common
We’ve all seen them; the perfectly put-together men that grace the covers of the glossy magazines and who have an enviable wardrobe seemingly at their fingertips whilst you’re sat there wondering, how do they do it?
Deep Dive – The Best Diving Watches Right Now
A deep dive into some of the most serious submarine watches around.
How to Interior Design Your Home
In the same way you might see a physiotherapist for a sports injury or a Doctor to diagnose a medical condition – you need professional help.