AW11 is a season of transition for Fred Perry’s Laurel Wreath collection. The 16 leaf Laurel has been removed and replaced with the 30 leaf Laurel. This has been introduced to give the collection a clear identity and personality: clean and sharp with an edge.
The collection will keep the same clean Mod silhouette and references its unique brand values and associations: Britishness, attitude, edge and authenticity.
Within AW11, two distinct themes dominate – texture and tartan – forming two separate capsule collections. Fred Perry has long been associated with tartan, so the archive provided key inspiration with heritage patterns such as dark sherry tartan and our classic early 1960’s Stewart check glimpsed briefly in jacket linings or trims on polo shirts or knitwear. It is also made the centre of attraction in all-over UK-manufactured tartan shirts. The textured product features the juxtaposition of fabrics and knits to create depth. Heavy piques in textured knits within polo shirts, washed Oxfords with pique panels, mixed gauges, contrasting knit stitches, muted marls and vivid embroideries.
Production and fabrication will continue to be premium with as much of the collection made, or fabric sourced, in the UK.
The designs follow the same starting points as previous seasons; the Fred Perry tipped shirt, Harrington style jacket, slim-fit check woven shirts, knitwear and trousers are the core styles in the range. The challenge for the design team is to refresh these classics each season with the use of fabric, palette and clever design detailing.