An individuals taste in clothes is as unique as their choice of wine or liqueur, a heart felt matter, one that can only be represented by the character themselves. It is this intriguing notion that captures the spirit U.S Retailer J.Crew new online feature.

Entitled ‘Hello World’ they enlisted the help of Scott Schuman – known to many as The Sartorialist – and blogger Garance Dore. Collectively they travelled the globe capturing the J.Crew ethos through the eyes of ‘tastemakers’. These selected few act as muses for the photographic diary; offering an insight into the sentimental value of the clothes themselves and the people that wear them. After all it’s personal.