Design value have never been higher than those held by Apple. The words, ‘Designed by Apple in California’ convey this message on every product Apple Inc. sell, but what does it really mean? Well, the Cupertino based technology giant has released a video to explain.

There is a TV campaign to accompany the message but above is the online-only animated film delivering the, “every idea we touch enhances each life it touches” approach.

Apple.com