AMI SS16 + Mayfair Store

AMI the Parisian brand deriving its name from the initials and the last letters of its founder and artistic director, Alexandre Mattiussi have opened their London flagship store on Duke Street in Mayfair. Housed in a traditional organic patisserie in a Grade II listed building its design blends into the surrounding area with a traditional English redbrick façade and large arch windows all modernised by leading architectural firm Studio KO.

After success with stores in Paris and Tokyo, AMI founded in 2011 have gained a reputation for a smart, comprehensive offering of both casual and chic pieces, which can be seen in their latest Spring/ Summer 2016 collection above (our favourite picks).

The collection is strong (over 200+ items) and we particularly enjoyed the pastel blues, greens accompanied by a fruit theme, all alongside their traditional pieces known as Les Classiques. A fine place to start your summer wardrobe inspiration.

Chris Beastall

Chris is the Founder and Editor of Ape to Gentleman. His interests lie in men's style, male grooming and leading a better lifestyle - through minimalist, basic and clean design.