Tailored to Perfection: The Best Made-to-Measure Shirt Brands for Men
Do you know what the most important element is when it comes to style? It’s not how much your jacket’s worth or what your pants are made from. It’s not whose name is on the label or even how well you’ve balanced your colours and proportions.
No, the most important thing – the factor that trumps everything else – is fit. Get that wrong, and nothing else will work. Get it right, and everything will fall into place. But how? Well, the easiest way is to get things made for you.
OK, so you aren’t blessed with the bank balance of an Arab prince. But if you’re going to fork out and treat yourself to just one made-to-measure garment, a shirt is the obvious way to go. It’s one of the garments where fit matters most, and it won’t set you back anywhere near as much as a full bespoke suit.
So, aside from a good fit, what are the benefits of spending the extra cash on a made-to-measure shirt? And who are the brands, designers and traditional Jermyn Street shirtmakers doing it best? Keep scrolling to find out.
Why Go Made-To-Measure?
Eton
Like an electric tin opener or an automatic car, there are some little treats in life that people try once and wonder why they ever settled for less before. A made-to-measure shirt is one such thing. Every inch of fabric has been cut and sewn to fit your body specifically, so the difference between that and the off-the-peg alternative is going to be night and day.
But that’s not all. Because they’re made with care and cost more, they tend to last longer. They’re built better, and you’ll probably look after them better. It will also be more comfortable, and you can customise little details like the cuffs or what your buttons are made from.
The Best Made-To-Measure Shirt Brands
Turnbull & Asser
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- Turnbull & Asser Blue/White Micro Check Mayfair Shirt
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- Turnbull & Asser White Royal Oxford Windsor Shirt with Turnbull Open Collar and 3-Button Cuffs
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- Turnbull & Asser Tailored Fit Blue and White Candy Stripe Shirt with Kent Collar and 3-Button Cuffs
Turnbull & Asser is a big name on Jermyn Street. And in menswear generally for that matter. If you’re after classic British tailoring with a history that includes dressing James Bond, royalty and Hollywood legends, Turnbull & Asser is the place to go.
The made-to-measure service gives you access to a vast selection of collars, cuffs and fabrics, with every shirt cut and sewn in its Gloucester workrooms.
Expect a structured, precise fit that’s built to last.
Emma Willis
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- Emma Willis White Supraluxe Pleated Bib Evening Shirt
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- Emma Willis Pink Zephirlino Shirt
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- Emma Willis Black Superior Cotton Shirt
One of the last remaining independents on Jermyn Street, Emma Willis makes some of the finest shirts in the country. Handmade in her Gloucester workshop, the made-to-measure service offers a refined, personal experience – none of the conveyor belt production nonsense you get with larger brands.
Think Swiss and Italian fabrics, razor-sharp collars and a cut that actually follows the lines of your body rather than simply hanging off them.
Hilditch & Key
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- Hilditch & Key Contemporary Fit Light Blue Grid Stripe Cotton Shirt with Cut-away Collar & Two Button Cuff
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- Hilditch & Key Contemporary Fit Light Blue Fine Check Cotton Shirt with Classic Collar & Double Cuff
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- Hilditch & Key Classic Fit White Small Square Cotton Poplin Shirt with Classic Collar & Two Button Cuff
A bit more under-the-radar than some of the bigger names, but no less impressive. Hilditch & Key has been making shirts since 1899, focusing on clean, structured silhouettes.
The made-to-measure process lets you fine-tune every tiny detail while keeping that sharp Jermyn Street aesthetic intact.
Reliable, well-made and entirely free of nonsense.
Budd Shirtmakers
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- Budd Shirtmakers Classic Fit Trio Stripe Soyella Double Cuff Shirt
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- Budd Shirtmakers Classic Fit Plain Marcella Double Cuff Dress Shirt
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- Budd Shirtmakers Classic Fit Poplin Shirt in Blue with White Collar and Cuffs
A small, discreet shop on Piccadilly Arcade, Budd Shirtmakers’ made-to-measure service is precise and meticulous, with craftsmanship that speaks for itself.
No flashy branding, no gimmicks – just great shirts, cut in Hampshire by people who have been doing it for decades.
Harvie & Hudson
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- Harvie & Hudson Pink Fine Stripe Double Cuff Classic Fit Shirt
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- Harvie & Hudson Blue and Yellow Stripe BC Classic Fit Shirt
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- Harvie & Hudson Purple Bengal Stripe BC Classic Fit Shirt
One of the best brands for bold stripes, traditional English styling and a cut that fits the way a proper shirt should. Harvie & Hudson’s made-to-measure service allows full customisation, with fabrics sourced from some of Europe’s best mills.
A great option if you like classic British tailoring but don’t want to lose yourself in a sea of plain white poplins.
New & Lingwood
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- New & Lingwood Teal Cutaway Collar Tailored Fit Sandwash Silk Shirt
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- New & Lingwood Pink Stripe Button Down Collar Tailored Fit Oxford Shirt
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- New & Lingwood Cream Poplin St James’s Collar Classic Fit Double Cuff Shirt
If you like your shirting with a bit more personality, New & Lingwood is a solid choice. Best known for its silk dressing gowns and slightly eccentric take on British tailoring, the brand’s made-to-measure shirts offer the same attention to detail, with a slightly more playful approach to colour and pattern.
Want something different without veering into novelty territory? This is the place for you.
Luca Faloni
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- Luca Faloni Portofino Shirt
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- Luca Faloni Classic Shirt
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- Luca Faloni Siena Shirt
An Italian take on made-to-measure, focusing on relaxed elegance and high-end materials. Luca Faloni’s shirts are crafted in Italy using high-quality linen and cotton, making them a great option if you’re after something a little softer and less rigid than the typical Jermyn Street offering.
Think less boardroom, more Amalfi Coast.
100Hands
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- 100Hands Luxury Cashmere Cotton Shirt
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- 100Hands Emerald Green One Piece Polo Shirt
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- 100Hands Essential White Shirt
For those who care about the finer details, 100Hands is a Dutch brand producing some of the most meticulously made shirts in the world, with an obsessive focus on hand-stitching.
The made-to-measure programme allows for complete customisation, but what really sets 100Hands apart is its dedication to next-level craftsmanship.
Proper Cloth
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- Proper Cloth The Stretch Non-Iron Shirt
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- Proper Cloth The Non-Iron Shirt
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- Proper Cloth The Reda Merino Wool Shirt
If you like the idea of made-to-measure but don’t have the time for multiple fittings, Proper Cloth offers a digital-first approach. The online fitting process is surprisingly accurate, and the fabrics are high quality for the price.
It’s a great entry point if you’re looking to upgrade from off-the-rack without the faff.
Drake’s
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- Drake’s Striped Cotton Oxford Shirt
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- Drake’s Button-Down Collar Striped Linen and Cotton-Blend Shirt
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- Drake’s Button-Down Collar Cotton-Corduroy Shirt
For a slightly softer, more relaxed take on tailoring, Drake’s is a great option. The made-to-measure shirts are handmade in Somerset, and they are available in a range of fabrics, from crisp poplins to brushed cottons.
The cuts lean more towards casual tailoring than rigid boardroom structure, making them ideal for those who prefer a bit of rakish nonchalance in their personal style.
Eton Shirts
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- Eton Striped Cotton TENCEL™ Lyocell Shirt
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- Eton White Piqué Tuxedo Shirt
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- Eton Pink Signature Twill Shirt
Don’t be fooled by the name; Eton is, in fact, a Swedish brand with a more contemporary edge. It offers made-to-measure services that are particularly strong if you’re after business shirts with a modern fit.
The fabrics are high-quality and the cuts are clean and precise, making them a solid choice for those who want classic style with a slightly updated silhouette.
