For the first time ever, Clarks Originals is launching a brand campaign and pop up store to celebrate the launch of Spring Summer ’11 footwear collection.

Artists such as The Beatles, Rolling Stones, Oasis, Damon Albarn, Dizzee Rascal, and Florence Welch from Florence and the Machine have been wearing the iconic shoes for the last 60 years.

Clarks Originals will take over the Clarks store in Piccadilly, London from 7th – 20th February, to create a floor dedicated to the brand.  The pop up store will also unveil the global Spring Summer 11 campaign which includes Cara Delevingne and Josh Beech. All models featured have a connection with the music industry capturing the emotion and spirit of live music, connecting Clarks Originals with this intrinsic relationship with the music scene.  This will be the first chance to buy the full Clarks Originals collection for a limited time only.

The pop up store will mirror the brands ethos, creative spirit and will be a haven for fanatics as well as new lovers of the brand.  At the store, guerrilla activities include sets by Strummerville bands, kicking off from 15th February.

The Spring Summer ‘11 range will be available to buy instore including limited edition collaborations for SS11; Millerain for men, Laura Ashley for women as well as classic men’s and women’s styles including the Desert boot, Wallabee, Natalie and Lugger in limited edition colours and fabrics.