When Life Gives You Lemons – Cadbury Inventor
Admittedly, this is Ape’s first chocolate-based lifestyle post and a little off topic. But conversely chocolate is something that is consumed in our office on a daily basis. In moderation, naturally. So when Cadbury approached us with the chance to create our own Cadbury Dairy Milk bar – we gave way to temptation. We also felt a duty to add our preference to the equation. We included Rosemary and Lemon in our bar, named ‘When Life Gives You Lemons’ – inspired by sartorial journeys to Italy. A country where these two ingredients flourish.
A paid Ape to Gentleman partnership with Cadbury
- Rosemary: a slightly minty, sage-like, peppery, balsamic taste with a bitter, woody aftertaste.
- Lemon: the juice of the lemon is about 5% to 6% citric acid, with a pH of around 2.2, giving it a sour taste. Tangy, bitter, ‘lemony’.
Of course this wasn’t an Ape exclusive challenge, it’s open to you all. With the winning design becoming the newest addition to the iconic Cadbury Dairy Milk range to sit alongside Caramel, Fruit & Nut and Whole Nut bars. There are over 90,000 combinations of ingredients to choose from, and you’ll be asked to name your bar for the chance to be one of three finalists whose creations will be sold in stores around the country and put to a nationwide vote.
Visit cadburyinventor.com where you can pick from a vast range of ingredients which will be added to Cadbury Dairy Milk. From melting caramel, gooey brownie, popping candy, spicy chilli, tangy orange, fiery mustard, crunchy cashews, the combinations are endless. Choose up to three ingredients, name your bar and explain a bit about what inspired your creation before clicking send.
“At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.” -David Shepherd, Director of Research and Development at Cadbury
After the competition closes on 31stJuly, 2018 all entries will be put through a rigorous judging process with the finalists being selected based on two elements: taste and creativity. Three finalists will then have the opportunity to visit Cadbury’s Chocolate Centre of Excellence in Bournville, the home of Cadbury, where they will work with chocolate experts to experiment with their creations and make their bar a reality. All three bars will then be available to try out in 2019 where the UK will be able to vote and purchase their favourite creation to decide which of the finalists will be crowned the ultimate winner.