This March The Shop at Bluebird, the King’s Road destination boutique renowned for housing an eclectic mix of much loved labels and undiscovered off-the-beaten-track brands, will be allocating a dedicated space to urban Italian brand Esemplare.


Since the store opened in 2005, The Shop at Bluebird has become an addictive destination for the most discerning fashion set, both in London and internationally.


For Spring Summer 2012 Esemplare’s collection has been created with great craftsmanship, reinterpreting themes and styles linked to a classic outdoor style in a contemporary and urban way.