Eton of Sweden – a perfect blend of style and heritage

Eton of Sweden have been producing high quality shirts since 1928, founded by husband and wife David and Anne Pettersson. The company remains family owned and run by their grandson Hans Davidson. Taking classic shirting styles and fabrics, contemporary aesthetics have been adapted and incorporated into the collections with intelligence and maturity. You can find plain, checked and striped shirts accompanied by printed shirts that offer an eccentric twist that is becoming more and more acceptable with tailoring.

Eton of Sweden use the finest quality Extra Long Staple Giza and Pima cotton – accounting for 3% of the worlds production of such quality. The cotton is then spun and woven in collaboration with leading mills in Italy, France and Switzerland. Shirts are still made in the original factory as well other Eton operated factories within Europe.
Attention to detail is paramount throughout the shirt making process. The finishing process itself, takes the fabrics to Switzerland where a special process in undertook to ensure the fabric reaches Eton’s high standards. Whether from a brushed cotton or smooth poplin, Eton’s finishing process takes 4 weeks of care using the most ecologically-friendly processes found in the industry, where no chemical residues are left.

Understanding how the modern man has evolved with a need for diversity in fit and shirting due to the broadening interests in formal and casualwear, Eton offer four fits including super slim, slim, contemporary and classic. With a variety of collar choices for all your sartorial requirements, shirts also come with options of extra long sleeves as well as special dual cuffs that allow a choice of wearing with cufflinks.
Eton’s range extends to a sophisticated while also playful selection of accessories that include ties, pocket squares, scarves and jewellery. Scarves come in solid colours as well as seasonal prints, while pocket squares give added colour to finish the look made with timeless patterns such as polkadot and paisley.

Shirts – £120 – £145
Ties – £70 – £80
Scarves – £95
Pocket Squares – £35 – £40

Chris Chasseaud

Chris is the Style & Features Editor at Ape to Gentleman, and one of the UK's leading style commentators. Having worked in the fashion and design world for his entire career he's well placed to deliver sartorial advice.