American sportswear heritage brand Gant, launched in New Haven in 1949 have released their FW14 campaign for their Gant Rugger brother-brand.
The campaign centres around a green-garden theme with a wardrobe, nothing too perfect, nothing too out there. The collection remains true to its roots (no pun intended); contemporary with sharp lines and strong silhouettes.
The colours are warm, making the collection comfortable and wearable – with a strong mustard orange in the Shawler coat, and deep blues and fresh greens throughout the collection.
The greenery influence is not so subtle in their Make Believes down hoody, with an all-over leaf print and two-way zip front, or the Flower Slacker slacks that feature a Japanese inspired flower print. However, there are some more toned down options as well for the less bold.