How to groom before a big event

In association with Floris

As men we’re rather lucky that we don’t have to take as long as our counterparts, however, it doesn’t mean we can get off lightly when it comes to grooming. With the added pressures these days of ensuring being well groomed, it pays off when some extra time and attention is taken. When it comes to getting ready for a big event, presentation is everything.


With LC:M starting today, the focus on mens fashion, style and appearance has never been more apparent. The backbone of any look is how well groomed you are. If wearing a good suit or an elegant casual outfit but look scruffy or weary in your facial appearance your effort in putting your outfit together will be wasted. The best thing to start off with is setting aside a little more time for yourself. This is paramount to ensuring being well groomed. Rushing won’t benefit anyone.

Starting off with a deep cleanse is the foundation in which to work around. A face scrub will remove dead skin and revive the face. It’s best to wash with a warm water, then finish wish a splash of cold fresh water to wake up the skin and close the pours. The skin is now susceptible to drying out, so to give it a helping hand by applying moisturiser. That will help prevent from drying out further and give your face a good sheen.


If shaving, you can use a shave scream – either in the current modern cream form found in a tube that you lather up in your palm and apply. Or, you can apply in traditional methods using a natural bristles brush with shaving soap in a bowl. Using a brush will wake up the hairs and get your skin primed and ready for your shave. As always, shave with the growth of your hair and not against. That way, limiting burn or rashes. If you do have sensitive skin, an aftershave balm is what you need.


Pluck any straying hairs on your cheeks – there will be a few – rather than shaving too high. That way you won’t end up too many thick hairs part of your extending beard line. It is a temptation to shave, but that will only make the hair grow back quicker. Using Eye Cream eases the dark circles you can acquire from long days focusing at work and late nights partying. up the areas under the eyes freshens up. Finish off with a fresh fragrance such as Floris’ Bergamotto di Positano Eau de Parfum for an elegant finish encapsulating fresh Mediterranean warmth. The fragrance is powerful at first but softens quickly into a smooth and distinctive character.

  • Face Wash – 150ml £20.00
  • Face Scrub – 75ml £22.00
  • Daily Facial Moisturiser – 50ml £35.00
  • Eye Cream – 15ml £30.00
  • Shaving Soap & Bowl – 100g £35.00
  • Aftershave Balm – 100ml £27.00

Floris is the official scent of LC:M, providing their signature sandalwood and patchuli scented candles for show spaces and several catwalk shows.

Floris is a British family perfumer that has has been producing exquisitely crafted fragrances since 1730. Still based in their original Jermyn Street location, they are the oldest independent family perfumer in the world and the only one appointed as perfumer to Her Majesty the Queen.

Chris Chasseaud

Chris is the Style & Features Editor at Ape to Gentleman, and one of the UK's leading style commentators. Having worked in the fashion and design world for his entire career he's well placed to deliver sartorial advice.