High fashion brand Jaeger are revisiting their roots and drawing on the founding principles upon which the brand was created, to release their 2016 Autumn/ Winter collection.
The new range re-envisions the brands heritage, taking inspiration from the life and surroundings of a modern urban explorer. It hopes to reflect the sleek aesthetic design of contemporary architecture and the encounters which happen within it.
Designed with a versatile lifestyle in mind, the pieces are bold, simple and adaptable with attention to detail.
The collection introduces a wider range of fashion pieces with something suitable for all ‘real life’ experiences and situations.
Whilst the new collection campaign is fronted by high fashion model Sam Rollinson; the brand also enlisted the expertise of renowned New York based photographer Boo George. Whose work helped establish the brands new aesthetic when the Spring/Summer 2016 collection was first released.
The AW16 collection is available now both online and instore.