Kiehl’s, the New York based pharmacy brand, founded in 1851 is releasing (on 1st September, 2013) “Heavy Lifting” (£38/ 50ml) to it’s Facial Fuel lineup. Designed specifically for men’s thicker and coarser skin, the anti-ageing cream is designed to moisturise, lift, and firm skin while reducing the appearance of fine lines.
The formula uses LHA Exfoliating Actives to gently remove skin-surface debris, revealing instantly a brighter looking complexion. Secondly, Linseed Extract – rich in vitamins and proteins is more easily absorbed, reducing the appearance of wrinkles and leaving skin firmer, lifted and hydrated.
“A man’s skin is not only thicker, but tends to be oilier. And, men tend to subject their faces, in particular, to harsher forces, be it shaving, overexposure to UV or a simply more rugged lifestyle. To assure high efficacy in an anti-ageing formula, we needed to formulate this product with these male-specific factors in mind.”
Dr. Angelike Galdi, Kiehl’s Head Chemist and AVP of Research and Innovation
Chemists at Kiehl’s utilised a scientific measurement method known as the Strong Skin Score, a parameter defined as an average of the following: Firmness, Pinch Recoil and Skin Density Scores.
Results included an immediate 3.9% improvement, and 8.6% after 4 weeks use.