Nike has unveiled the latest chapter in their CR7 series of football boots – Chapter 5: Cut To Brilliance.
In the summer of 2009, Cristiano Ronaldo joined Real Madrid for what was then a world record transfer fee of £80 million. At least 80,000 fans showed up to welcome the Manchester United superstar to his new club.
“When I arrived, there were many people around — not just inside the stadium, but outside too. It was an unbelievable day and I felt the power of Madrid.” – Cristiano Ronaldo
Ronaldo started his career at Madrid as he meant to continue, scoring in his first game for Los Blancos. Since then, he’s become the fastest player to score 50, 100, 150, 200 and 250 goals in La Liga, as well as being the first player to score against every team in the league in the same season.
This sheer brilliance on the pitch became the inspiration for the latest Chapter 5: Cut To Brilliance boots. Featuring a diamond inspired graphic on a white base, the upper of the boot includes multi-color knit details to mimic the multitude of colors that diamonds refract.
On the medial side of the boot, a textured CR7 logo also represents the diamond graphic, while the heel counter provides a top-down view of a diamond accompanied by the date of Ronaldo’s Madrid debut. The high heel reads “El Sueño Del Niño” (the dream of the child), as these were the words Ronaldo shared with Nike’s design team to describe how he felt about joining his new team.
“The details of the white boots — the color, the diamonds — they are beautiful; they are cool. I am sure, 100 percent, people are gonna like it.” – Cristiano Ronaldo
The CR7 Chapter 5: Cut To Brilliance Football Boots, available September 29, by NIKE