Savile Row tailor, Ozwald Boateng, is once again set to re-invent the perception of the row with the launch of his new Spring/Summer ‘12 line. The collection is inspired by the experience of a Safari he undertook. The idea was to, “create something that truly represented a ‘culture clash’, the symbiosis of two very different elements in harmony”. The outcome of this is a mixture of traditional and contemporary designs, portraying the modern man’s luxurious traveling experience.


The garments themselves are a perfect mix between business and leisure. All have been designed with the climate in mind – cotton shirts work well with drawstring linen trousers, each of which create a clean and relaxed silhouette. Colour wise each ensemble stays true to Mr Boateng’s signature style; suits come in a range of rich greens, bold terracottas and dark purples – evoking feelings of lush vegetation and the African landscape. The outdoor experience is also evident in the house’s re-working of the classic safari jacket, creating something that remains practical as well as elegant.


“Africa is a spiritual home for me. The heritage of the continent has always been evident in my designs. However with Safari I wanted to create something that truly represented a ‘culture clash,’ the symbiosis of two very different elements existing in harmony”- Ozwald Boateng


Accessories this season have also given a nod to the traveling man. The weave straw ten gallon hat – teamed with the brown leather military harness – works well as a utility piece. While the calfskin leather 48 hour bag is an essential for the modern adventurer. In contrast to this theme the collection also includes 2 piece mohair evening suit- rounding of what is a sartorial escapade.

Photos: Arteh Odjidja & Jimmy Hansen