This winter the collections have had a very sombre, very heavy feel to them, one of thick knits, coarse fabrics and dark colour palettes (even more so than normal); even the blacks have had tended to have a more ‘washed’ look to the colouration. They say that ‘fashion reflects the times’ and indeed they have, with heritage and work wear the leading lights for A/W 2010. Thankfully I was privvy to a look into the future as my-wardrobe invited me to share their vision for the Spring/Summer 2011, one of colour, one of imagination, one to make you smile. On walking into the showroom the impact was instant; colour in the footwear, colour in the accessories, colour in the garments.
It’s not that the winter collections have been ‘bad’ per se (this season Burberry Prorsum produced one of my favourite collections to date) it’s just that this summer’s offerings, with their vibrancy, harbour a sense of excitement and anticipation which is, in my opinion, what fashion is all about. The epitome of Summer 2011 being the return of the Hawaiian print with great examples from Marc Jacobs (pictured, left) with a Hawaiian shirt, Shorts and Rucksack, and Ralph Lauren (pictured, right) with their Hawaiian adaptation of their popular Polo shirt.
Expect the Hawaiian shirts to be of a new, more tailored silhouette unlike that made popular by Elvis in the 1950’s, and with more intricate designs and prints.
Other highlights included, a my-wardrobe footwear collaboration with Northampton shoe maker Trickers,Comme des Garcons and Doc Martens experimenting with boatshoe hybrids, and Denham bringing back design in denim not seen since the pre G-star days, jeans for the true ‘denim heads’, lovers of Japanese denim.
If fashion really is a reflection of the times, then Summer 2011 stands to be one of optimism, excitement and frivolity. This summer, imagination returns men’s fashion and it has a new home – my-wardrobe.com.