Tiger of Sweden Spring/Summer 13

Scandinavian outfit Tiger of Sweden has nurtured its minimal aesthetic since the birth of the brand in 1903. Opting for cleaner lines instead of dense detailing has proven its worth, as the brand moves from strength to strength.

In a collection dominated by this devine characteristic, their Spring/Summer ensembles sought reference from New York in the 60’s and 70’s. They displayed a series on monochromatic designs, mixing cropped trousers with longer parkas.

“For us, this collection is a tribute to the New York of 1960s and 1970s, a time when a new generation of artists explored the intersection of art, music and fashion beyond all boundaries.” – Ronnie McDonald,co-designer

With skinny lapels and tapered trousers, the brand’s signature style was transparent. In tones of mulled yellows and soft grey’s they propelled a vision of unified elegance with bold checked daywear – making way for cleaner evening suits during the show’s climax. A notably flattering display.


Anthony Elliott

Anthony is a fashion writer, with a unique eye for style.