Charlie Siem the exceptional, internationally acclaimed violinist, talks about the “pressure” of performing, in this exclusive short movie for the dunhill “Voice” campaign.

Charlie’s life in music began at the age of three – when he first took up his violin, after hearing the late Yehudi Menhulin perform Beethoven’s Violin Concerto.

Since then he has appeared at Windsor, Spoleto and St  Moritz Festivals and has performed with Royal Philharmonic Orchestra, London Mozart Players, Israel Camerata, Bergen Philharmonic, Vilnius National Symphony Orchestra, English Chamber Orchestra and Pertos Sinfoinca Brazil.

More info about the “Voice” Campaign

For Spring Summer 2011, Alfred Dunhill presents a change in communication direction focused on celebrating brilliance. Recognised achievement is the ultimate masculine aspiration and can only ever be attained through skill, intelligence, drive and the ability to be extraordinary. The casting for Voice paid no regard to age, look, status or trend – only achievement. Voice is an honest and elegant portfolio of British men. The format is simple – a series of black and white portraits, each subject dressed in a dunhill outfit of their own choosing, and an interview with the cast. For more information:

www.dunhill.com