In recent times we have noticed a drop appreciation for quality and craftsmanship with a society as happy with replicas as they are the genuine article. Last season however saw a return to heritage goods in the fashion world; with it has come a new founded understanding, and a hunger for brands with history.

Whiskey lovers however are relatively immune to this with the ‘taste’ being intrinsically linked to the quality of whisky as well as the experience of the distillery. Today we bring you news of a collaboration between Royal Photographic Society Centenary Medal Albert Watson and famed Speyside distillery The Macallan. Entitled The Masters of Photography, it is a coming together of mastery in two great art forms, whiskey-making and photography.

The first edition, created in 2008 with Rankin, captures life at The Macallan’s Home in 1,000 Polaroid images. In the latest edition, Albert Watson takes you on a visual journey of our exceptional wood, beginning in the forests of Spain and ending at The Macallan’s Spiritual Home in Speyside. The video below gives you a glimpse of the story behind the project.

“The Macallan came to me with the incredible story of the Spanish sherry oak casks used to make their single malt and asked me to interpret this as a photographic art project.” – Albert Watson

From 1 December 2010, the limited edition of 1,000 bottles of The Macallan Sherry Oak 20 years old will be available for purchase throughout the world, each with a specially commissioned label by Watson and a unique set of 10 portfolio prints. They can be purchased at luxury spirits retailers at an RRP of £700/$1,000. For detailed product information and tasting notes please visit The Macallan site.

In addition, Macallan have developed a range of 36 individually customised bottles of The Macallan Fine & Rare 1946 – the date Albert Watson first met his wife Elizabeth – with a matching signed, one-off collectible platinum print. Once they have completed their world exhibition tour, they will be available for purchase with a reserve price of £10,000/$16,000. Click here.

www.themastersofphotography.com