The British Fashion Council (BFC) have announced the recipients of the Fashion Forward award. For the first time the sponsorship is dedicated to a group of menswear designers – Christopher Shannon; E.Tautz; J.W Anderson and James Long. It aims to provide support for those up and comers who have already established themselves through the NEWGEN programme. The foundations mean that these brands can grow into highly esteemed fashion houses.

“This is an important prize, and the previous winners list reads like a role call of London’s brightest talent. Menswear is tough and the competition habe bags of cash so support like this makes a big difference” – Patrick Grant, Creative Director of E.Tautz

All three will present their latest lines at the up-and-coming London Collections: Men. A three day event that will showcase the capital’s wealth of talent, finally bringing menswear into a league of it’s own.

London Collections: Men takes place between 15th – 17th June; londoncollections.co.uk/men

Images from right to left: E.Tautz; Christopher Shannon; James Long; J.W Anderson