Acne Studios will from 6 April relaunch its entire denim line to become Acne Studios Blå Konst. The new permanent range of Acne Studios Blå Konst centres around six styles of jeans; one baggy, straight and skinny style for men and the same for women. Each style has been designed from scratch, with details specific to Acne Studios Blå Konst. There are also reimagined denim jackets, such as the slender fit with chest pocket flaps removed for a leaner silhouette, as well as denim shorts.
“We have taken this step because I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward.” -Jonny Johansson, Creative Director
Acne Studios Blå Konst will be joined by seasonal collections- the first of which looks at ideas of the Swedish outdoors and the functionality of the artist’s uniform.
“I love to bring a basic and universal staple wear from underdog position to an artistic level. I see the wearer as an artist, as she patiently crafts her own garment into something distinct. I also spend so much time in the Swedish countryside, and love the clarity of what you wear then.” -Jonny Johansson
Acne Studios Blå Konst will launch in all Acne Studios stores and on acnestudios.com from 6 April, 2017.