Ape to Gentleman x Jack Wills

Jack Wills of 22 Fore Street, Salcombe, Devon – the British “preppy” clothing brand, asked Ape to Gentleman to help showcase its Autumn/ Winter 14 Collection. The brand, previously heavily marketed towards university students are staying true to these roots but refining their offering to make the range accessible to an older target audience too. We were tasked with representing the Sporty Chap – with, it has to be noted; a selection of fine quality Jack Wills garments.

Sporty Chap

“Ever since he won the ‘most ripped’ moniker at University, Sporty Chap gyms every day, and plays hockey most nights. Training for a triathlon with this girlfriend, see them hurling kettlebells in the local park.”

Model Wears:

  • Paddlesworth Classic Gilet – £89.50
  • Westmore Jack Wills Tee – £29.50
  • Gosworth Slim Sweatpant – £49.50
  • Southbury Canvas Holdall – £49.50
  • Stylists Own: Hockey Stick and Headphones



*With thanks to Belper Hockey Club (shoot location) and Joe Paul (featured model).