ARKET, the latest fashion brand from the H&M group, has opened online in 18 European countries and with a store on Regent Street in London.
A modern-day market offering essential products for men, women, children and the home, the London store will be shortly followed by stores in Brussels, Copenhagen and Munich.
Designers, buyers, pattern makers, architects, writers, chefs and others are working at ARKET’s head office and studio in Södermalm, Stockholm, together with colleagues, brands and producers around the world. The brand’s name comes from the Swedish word for ‘sheet of paper’.
“It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand.” – Ulrika Bernhardtz, ARKET Creative Director.
The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department – all composed of the brand’s own products alongside a selection of the best examples from other brands.
Stores will also include a café where location permits, which will be based on the New Nordic Kitchen and its vision of quality ingredients and healthy living.
The brand has worked closely with producers to select and develop materials and techniques that enable them to offer customers high quality and long-lasting products at an affordable price.
“A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers.” Lars Axelsson, ARKET Managing Director.