On Monday, I had the pleasure of meeting Mr. George Bamford- the founder and creative genius behind the Bamford Watch Department (BWD). The BWD brand is new to Ape but briefly- it customises watches, and historically, watches from Rolex. There’s more to George’s story though- and I hope to bring you a thorough interview, for he’s a particularly interesting gentleman and extremely passionate about producing high-quality and unique watches. The purpose of this post however- to introduce you to his Bamford Watch Department customised Zenith collection and customiser.

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A Feather in the Cap

In a move that essentially legitimises what Bamford Watch Department do, they have, for the first time, been officially authorised by a high-end Swiss watch brand to customise watches and sell them through the BWD website as well as its retail network. Zenith have also endorsed a brand new customiser allowing clients to personalise a Zenith watch directly from bamfordwatchdepartment.com – where BWD acquire all watches, spare parts and other dedicated supplies from Zenith in order to fully customise its BWD x Zenith watches.

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Becoming officially recognised and approved by a Swiss watchmaker is no mean feat, and not just any Swiss watchmaker- Zenith founded in 1865 boasts one of the strongest horological reputations on the planet. It’s really a testament to George’s hard work and creative vision, and the levels of quality they achieve at BWD, that Zenith have legitimised this partnership.

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Availability

The new range of customised watches are available for purchase now at bamfordwatchdepartment.com and from all BWD stockists including Dover Street Market and Colette. Prices from £8,000- which when considering one of my favourite watches- the ‘regular’ Zenith El Primero starts at £5,500 isn’t bad, for your own unique piece of Swiss watchmaking history.