What is ‘Active Care’?
It’s official, according to industry experts (Mintel), there is a new trend afoot in what’s being called ‘active care’ – a hybrid range of skin products that meets the needs of competitive sportsman (from gym bunnies and weekend warriors to elite athletes) and ensures we smell and feel good in the process.
Introducing Bullet & Bone, a brand taking centre stage with a new range of four, fitness-focused body care potions designed to help you with those all-important marginal gains. A trio of active, natural ingredients, unique in combination – Maca, Magnesium and Jasmine – is the power platform that helps preparation, performance and recovery when being physically active.
The Power of Nature (and Science)
Bullet & Bone have spent two years looking at further, bespoke natural extracts and gentle aromatic essential oils that pack a punch such as Siberian ginseng, geranium and taurine. The Muscle Activating Rub, Vapour Release Balm, Protective Moisturising Spray and Cooling Recovery Body Wash are great to use, pleasant and within reach for every Ape to Gentleman.
Professor Greg Whyte OBE
Professor Greg Whyte OBE, is an elite sportsman, world-renowned sports scientist and trainer (he gets all the celebrities involved in BBC Sport Relief up to muster – from David Walliams to Cheryl Tweedy) and, as an ambassador for Bullet & Bone, he emphasises the importance of all three stages of being physically active and where the Bullet & Bone comes into play.
“As a sports scientist and former Olympian, I’m often asked for advice on how to achieve marginal gains. Getting the most out of your session takes more than just hard work. I was pleased to learn that Bullet & Bone addresses a gap in the market with a range of products specifically designed to optimise your preparation, your session and your recovery,” says Greg.
“Each sports care product contains targeted, evidence-based properties that should assist with those all-important marginal gains. The power base of three active natural ingredients across the range of maca extract, magnesium and jasmine – like any sporting ritual – are likely to be helpful for all levels of sportsmen.”
The lowdown on the power trio consistent across all products are as follows:
- Maca extract – offers multi-functional properties that help boost performance, endurance and recovery (while also performing a barrier function for the skin).
- Magnesium – aids energy production and muscle rehabilitation.
- Jasmine – added to aid alertness and concentration which proves to be particularly useful for those who compete and find themselves in tense environments.
And here’s the full run down on what the individual products offer:
Bullet & Bone Muscle Activating Rub
Although the importance of warming up is widely known – it’s often overlooked to save time. As the essential building blocks of a work out – the Muscle Activating Rub £12.99 will give both muscles and joints an instant kick-start using rapidly absorbed, warming and stimulating ginger, black pepper and willow bark. This product does not replace a proper warm-up/stretch but does act as a catalyst to get the blood stream moving and muscles primed for an optimum performance. And at this point, we must stress – this product really does work, and furthermore – it smells superb.
Vapour Release Balm
Bullet & Bone is an infinitely more fragrant and enjoyable route to open up the airwaves than OTC medicinal products out there right now and won’t make your work-out kit as sticky as it’s quickly absorbed by the skin. The Vapour Release Balm £13.99 is a real gem and uses menthol, eucalyptus and lemon which trick the brain into thinking you can breathe more easily. The addition of peppermint aids stamina and coffee beans and rosemary will help you feel more alert – these are just some of the high-performance ingredients that makes this balm pleasant to use and highly effective when active.
Protective Moisturising Spray
We put our skin through a lot, exposure to the elements, perspiration, chlorine and hot showers and we all know the feeling of tight dry skin. Protective and conditioning but non-greasy the Bullet & Bone Protective Moisturising Spray £12.99 incorporates the power of 11 essential oils in a light weight formula that can be reapplied before, during and after being active. Whether you are running a marathon and need protection from the wind and rain, or training indoors, this is the moisturising spray to use. It’s also lightly fragranced with fresh aloe vera and jasmine to aid concentration and focus, and leaves your skin feeling hydrated.
Cooling Recovery Body Wash
After an intense work-out, there is nothing better than a cool shower. The Bullet & Bone Cooling Recovery Body Wash £6.99 makes this even more results-orientated and contributes to better muscle recovery.
Greg Whyte views the post work-out cool down as preparation for the next session and it simply cannot be overlooked. Magnesium Sulphate (Epsom salts) contained in this effective body wash aids muscle recovery while menthol, eucalyptus and peppermint, alongside essential oils are a winning formula to halt perspiration, revive and ensure you’re ready to go. We found the product to lather richly, a real pleasure to shower with – both after a workout or for a morning kick start!
Developed, tested and manufactured at state-of-the-art facilities in the UK by a team of experts with over 40 years’ experience, this Bullet & Bone male grooming ‘equipment’ is the brainchild of two guys who have an impressive track record in OTC, beauty and business – and are sport fanatics.
Bullet & Bone recognised that time-poor, active gentlemen will invest in the latest sporting equipment, gadgets and food supplements to enhance their sporting ability, but there’s a gap in the market for potent, ‘all-in-one’ skincare tools that help to warm up, optimise performance and cool down. Until now.
Furthermore and perfect for treating yourself and gifting this festive season is the Bullet & Bone Gift Pack £39.99 of four – housed in a handsome gift box. Visit bulletandbone.com or Amazon for more information and to buy.
A paid partnership with Bullet & Bone – words and opinion are Ape’s own.